There’s something powerful about a woman choosing to express herself through color, texture, and imagination. It’s not just about art. It’s about telling a story in a way only she can.

As part of NomadHer x RYSE Hotel  Women DJs Night: Fête de la Musique 2025 (Women’s Voice Through French Music), we opened up something special: the NomadHer Illustration Challenge 2025, a global open call for women to share their creative voice through illustration.

And you showed up.

From emerging creatives to first-time illustrators, women from around the world, many without any formal background in art, bravely shared their work. Each piece felt like a personal love letter to identity, freedom, and the journey of becoming a woman on her own terms.

Why Does This Matters?

At NomadHer, we’ve always believed that creativity has no rules. You don’t need to be a professional artist to have something meaningful to say. You just need a space where your voice is welcomed.

That’s what this challenge is about:
💛 Self-expression over perfection
💛 Courage over credentials
💛 Storytelling as empowerment

We created this challenge not just to celebrate art, but to celebrate you,  your journey, your imagination, and the freedom to create without limits.

How to Vote ?🗳

You can vote for your favorite 3 illustrations, the ones that move you, speak to you, or simply make you feel something real.

🌟 The Top 10 artists will be featured in our gallery showcase at the Seoul rooftop festival.
🏆 The 1st place winner will also have the chance to co-create official NomadHer goods, with shared sales revenue (details to be discussed after selection!).

🧡 Voting is open now and closes on May 26 2025 (Monday 12pm KST)
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👉Vote here for the finalists of the 2025 NomadHer Illustration Competition

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Meet the Finalists 👇

We received so many heartfelt, powerful illustrations from women across the globe. Each one telling a deeply personal story of identity, creativity, and empowerment. Below, you'll find our Top 15 finalists, presented in the order their submissions were received. Each piece is a reflection of a woman’s journey, her voice, her vision, and her courage to share it.

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‍1. Sidal Özdurmus (Germany)

🌱 What Inspired Her to Join:
I want to contribute to this community with a skill I possess in this case, drawing and I would love to connect to other people through this.

🖼 The Story Behind Her Artwork:
It is a self-portrait (hence the head covering). It shows my first travel without parents. How great it turned out and that there is nothing to be scared of when traveling alone! I visited London and learned so much about how a different country could possibly function. As a female, I was scared at first to travel. Now that it turned out great, I want to encourage others with this illustration. 💕

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2. Ellie Wilson (United Kingdom)

🌱 What Inspired Her to Join:
I feel truly inspired by the concept around the app in supporting women on travel journeys. I feel enthusiastic about the travel theme as it’s a dream I have for the future. Travel is a special opportunity where individuals get to explore and experience freedom and adventure. This is something I would love to experience.

‍🖼 The Story Behind Her Artwork:
I have always been pulled to go to Spain due to the culture and the atmosphere. I wanted to capture small details from this country as I visited there when I was younger. I chose small memories I had experienced such as seeing the cacti and farmers' chickens. This illustration is very personal to me as I wanted to visually showcase my memories and experience of this place. I also wanted to represent women in my illustration as I feel it’s a big part of the theme by supporting a community of female solo travellers.

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3. Lauren Chan (United States)

 🌱 What Inspired Her to Join:
I've solo traveled before, but only to places that speak my native language (English). I haven't had the courage to travel alone to a non-English speaking country (yet!). I did this in part to help motivate myself and any other solo female travelers who are in the same situation. There's a lot of the world to see and experience and it would be a shame to miss out just because of something like language or being alone.
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🖼 The Story Behind Her Artwork:
"Passport to Anywhere" depicts the possibilities of travel. A hand holds a passport alongside a suitcase. What comes out of the open passport is a window into the potential to go to and experience other places in the world. Doesn't matter the destination or the method of travel. I wanted to create a sense of whimsy and dreaming in the piece.

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4. Olga Aleksandrova (Uzbekistan)

🌱 What Inspired Her to Join:
I'm a professional brand and editorial illustrator, as well as an avid traveler. Project Nomad is one I personally love, the idea, the brand's DNA, and especially Hyo's story. She's not only a business owner but also a woman who has truly made her mark in a patriarchal world. It's incredibly inspiring.

‍🖼 The Story Behind Her Artwork:
Power in Her Path is a reflection of my own journey as a woman, an illustrator, and a nomad who has wandered through 27 countries. I’ve built a life on the move, chasing stories, landscapes, and freedom. This piece celebrates that spirit the belief that women can go anywhere, do anything, and feel at home wherever they choose to be.

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5. Marianna Jachowska (Poznań, Poland)

🌱 What Inspired Her to Join:
I love to draw and express myself in art forms. I drew already some girl-focused themes in the past while making a zine about menstruation or making art for a women's rights center in Poland while volunteering. Connecting that with my love of traveling and the feeling of accomplishment by overcoming my fears that come with it seems like an amazing idea. Except that I really love the NomadHer app and wanted to be a part of it in a more proactive way.
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🖼 The Story Behind Her Artwork:
This illustration is my way of showing other girls, especially, young adults that travelling can be scary. It may seem like you lose your ground, but as long as you have a deep feeling of love and curiosity about the world around you, you will be okay. You can see some iconic places in the illustration from around the world like Jesus from Rio in Brazil, the Eiffel Tower, Golden Gate Bridge, but I also wanted to put there a tree since I really love the idea of not forgetting about our real home — the forest — and a view from the old town square in my home city of Poznań as a way of paying respect to its beauty and its role in my life.

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6. Léa Desmars (Paris, France)

🌱 What Inspired Her to Join:
It's an opportunity to participate in a cause that is close to my heart, for a community that I admire an opportunity to be even more part of the community, to represent it through art, one of my passions!

‍🖼 The Story Behind Her Artwork:
My illustration is inspired by a photograph of architect and designer Charlotte Perriand, a pioneering woman in her field. She represents for me a model of freedom and confidence. As a female trailblazer in the male-dominated world of architecture and design, Charlotte Perriand embodies the very essence of this contest's theme. She traveled around the world, particularly to Japan where she drew much of her inspiration, leaving an indelible mark on international design while breaking down barriers imposed on women of her era. The pose she strikes in this photograph invites freedom, freedom of body, freedom of dance! And you, what is your traveler’s pose?

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7. Geraldine Gonzalez Millan (Colombia)

🌱 What Inspired Her to Join:
I’m a solo traveler myself and traveling has changed me and my life in so many ways. I am also very creative and artistic and like to try new things often. One day, while looking for my next travel adventure, I landed on the competition post. I usually do watercolors or pencil drawings for fun. I had never done digital art before but felt so inspired to do something that brings together two of my passions: traveling and art. And I decided to give it a try. I found the post before my trip to Spain to do El Camino de Santiago. So I would walk a lot of kilometers in the mornings and learn how to do digital art in the evenings. It was very scary to think I would not be able to do it or finish it. But traveling has taught me to trust myself and do all those things that feel so scary. Life as a woman can be very scary in this world, but it can also be amazing and fun when we have a safe space and good people around us and this contest means that for me. A safe space to try new things in a community full of supportive women who share dreams and passions.

‍🖼 The Story Behind Her Artwork:
Traveling and venturing beyond what’s familiar to us is an act of love to ourselves and to the world. Traveling helps us become new women while growing, learning and experiencing new worlds within our own world.

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8. Kseniia Gilfanova (United States)

🌱 What Inspired Her to Join:
I'm participating in the illustration competition because NomadHer has been a meaningful part of my journey for the past three years. I’ve already taken part in a previous competition, and it felt incredibly rewarding to contribute creatively to a community that has truly empowered me.
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🖼 The Story Behind Her Artwork:
My artwork is a tribute to the courage and connection women have discovered through solo travel and the NomadHer sisterhood. The main message: travel isn’t just a destination  it’s a mindset. One we build together.

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9. Avora J (Ukraine, currently in England)

🌱 What Inspired Her to Join:
I decided to take part in the NomadHer competition because the platform’s values resonate deeply with my own story. Three years ago, I left Ukraine with just a backpack and a tablet. In those moments, I didn’t have the luxury of feeling weak — the road and my art became my anchors and made me stronger. For me, illustration is a way to remind others that even in the most uncertain times, you are still the author of your own story. I believe that my experience as a forced nomad can become a visual message of support for others: “Yes, your journey may begin due to unforeseen circumstances, but it can continue as a choice — to travel on your own terms, without fear.”

 🖼 The Story Behind Her Artwork:
When I was a little girl, I dreamed of travelling. Back then, I had no idea that my biggest journey would come from having to leave my own country. I am Ukrainian. The war forced me to pack a suitcase and leave — not because I wanted to travel, but because I had to survive. Yet with every new place, I started to see not just loss but opportunity. The opportunity to discover the world and to rediscover myself.

For me, this illustration is not just about travelling — it’s about a way of life. It’s about finding beauty in chaos and capturing it. In my artwork, I included not only travel icons but also a dove of peace — a reminder that the world is not just borders but endless horizons.

I used the phrases “Just do it even if it scares you,” “Home is where the heart is,” “Call me if you get lost” — they’re not just words; they’re my inner compass, the messages I leave for myself and for others. I want every woman to know: whether her journey is forced or planned, she can go anywhere. And no matter how many roads lie behind her, she will always be on her own path.

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10. Afifah Naddif Thalaatha (West Java, Indonesia)

🌱 What Inspired Her to Join:
What first caught my attention about this competition was definitely the theme: “Travel, Solo Travel, Women, Women Empowerment, or Music — She Can Travel Anywhere.” I felt like the theme totally spoke to me. Instantly, I knew exactly what kind of illustration I wanted to create. That’s why I got super excited to join this competition!
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🖼 The Story Behind Her Artwork:
This piece was inspired by how I see myself and my experiences while traveling or exploring new places. I get so excited that it’s like the entire roadmap and all the fun of the journey are floating right above my head! One of the things I enjoy the most is exploring new places using all kinds of transportation and especially observing or chatting with the local people. Not only do I get new experiences, but I also learn so much about local culture, which makes it even more exciting. You can actually see that excitement in the illustration I created — just look at how wide my smile is.

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11. Lina Mayorga Suarez (United States)

‍🌱 What Inspired Her to Join:
I’m participating because I believe that illustration is a powerful way to show how women move through the world — emotionally, physically, and spiritually. This competition gave me a chance to connect art with the freedom I dream of, as an artist, traveler, and storyteller. I wanted to be part of a community that celebrates women’s journeys — literally and metaphorically.

🖼 The Story Behind Her Artwork:
This piece is about motion, identity, and possibility. The swirling hair represents the flow of dreams, cultures, memories — all tangled into the spirit of a woman who travels. The airplane floats above her, almost like a thought or a wish, reminding us that every journey begins inside first. I wanted to express that travel isn’t just about places — it’s about becoming. The multiple women symbolize the versions of ourselves we meet across the map. This piece honors the magic of movement and the stories we carry with us as we go.

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12. Ornella Gianforte (Italy/Argentina)

🌱 What Inspired Her to Join:
As a graphic designer and illustrator, I saw this as the perfect chance to contribute to something I truly believe in. I've followed the community for a while, and it’s one of the few spaces where I feel seen and represented. Creating this illustration was my way of giving back — of celebrating the freedom, strength, and diversity of women everywhere.

‍🖼 The Story Behind Her Artwork:
This illustration celebrates the freedom and joy of solo female travel. Five unique women from different walks of life are shown exploring the world with confidence, curiosity, and a sense of adventure. The sign “She Can Travel Anywhere” is a reminder that every woman — no matter who she is or where she comes from — deserves to feel welcome everywhere. It’s about independence, inclusion, and the idea that we’re never really alone when we lift each other up.

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13. Elena Khoroshilova (Russia)

🌱 What Inspired Her to Join:
I really like the theme of your community — I’m inspired by the topics of tourism and women’s empowerment. I’m an illustrator and would like to share my art with people and make the world a little bit prettier and kinder with my illustrations — and draw what I like to draw.

‍🖼 The Story Behind Her Artwork:
I think every girl has to have lots of opportunities and feel safe anywhere — and be strong if she wants to. The character in my illustration is just such a girl. She is brave and strong and curious — and she can do almost anything, even walk on clouds.

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14. Anna Son (Uzbekistan)

‍🌱 What Inspired Her to Join:
I always draw “for the drawer,” so it’s a chance to show NomadHer mates my simple work.

‍🖼 The Story Behind Her Artwork:
“Listen to your heart, and the music of your life will begin to play.” I chose this phrase because, as women, we often ignore our inner voice, focusing instead on the noise around us — expectations, opinions, or pressure from others. But when we start truly listening to ourselves, to our hearts, we discover that we are capable of anything — even going anywhere, living freely, and creating the life we want.

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15. Justine Braguy (France)

🌱 What Inspired Her to Join:
I really like the NomadHer initiative, and I always like a good illustration challenge ☺️
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🖼 The Story Behind Her Artwork:
My illustration represents the serenity that solo traveling brings. With it, I wanted to represent the time taken to admire the beauty of the journey, the people and the places — as well as the calmness and introspection that it brings. All my solo trips brought a new level of personal growth and self-love — almost like an elevating step in my life journey, represented by the flying carpet.

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💛 We’d love your help in spreading the word!
Please share the voting link on your Instagram, TikTok, or anywhere you feel called to, let’s lift up these incredible women together.

The Top 15 finalists were carefully selected based on the artwork’s overall quality, how well it reflects NomadHer’s color guide, and how clearly it expresses the theme of travel, womanhood, and self-expression.

We’re aware that not all of us come from professional backgrounds or formal artistic training and that’s exactly what makes this community so special. We deeply admire every one of you for your effort, your honesty, and your willingness to create from the heart. Thank you for being brave enough to share your story!

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I spoke to Lydia Schultz, a member of the NomadHer community, about her travels, experiences, and the significance of being a NomadHer. She is a Chinese adoptee, who grew up in the suburbs of Chicago, USA. She always had a strong urge to travel from a young age, and an “adventurous spirit and insatiable curiosity about the world”. She never really travelled beyond just a few states within the USA, until she was 19 years old. Once her parents allowed her to finally travel on her own, there was no holding her back, she was off! Now, at just 22 years old, she has travelled to over a dozen countries solo. She feels the most fulfilling part of life is to travel, and recognises her privilege to be able to get out there and experience the world for herself.

‍“There is nothing else that connects me so profoundly to other humans and their cultures, our beautiful planet Earth, and to myself.”

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What does being a “NomadHer” mean to you?

Being part of the platform, which is dedicated to (solo) female travellers, has taught her that solo travel doesn’t have to mean you are completely on your own.

“Making friends with strangers is often one of the benefits of solo travel.”

Having met up with a few women from the NomadHer app, in various destinations, she has experienced what it's like to be a member of our community.

“It’s a truly beautiful community of good-vibrational women with a shared love for travel.”

She thinks NomadHer is a great resource for women who are brave enough to travel alone, despite the stigma associated with doing so. 

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How was your first time travelling alone? 

Her first official solo trip was to Washington D.C. and she chose this destination as it was more “tame” than others - for her parents’ sake. However, her first international solo trip was to Seoul, South Korea. During this trip, she stayed in hostels so that she could befriend other travellers. From this moment she discovered her love for solo travel, and then wanted to do it even more.

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What’s one moment from your travels that left a lasting impression?

As an introvert, she often finds herself doing things alone. While she understands that this is important, she also recognises the benefits of going outside her comfort zone. This means talking with strangers and being open to new connections along the way. 

“Time and time again, I am reminded that it is the people you meet during your travels that leave the greatest impact upon your memories of a place.” 

When reflecting on a trip, it’s the human moments that she remembers the most - whether that’s an impromptu encounter with a local, or a deeper bond with a fellow traveller. 

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How has travel shaped you as a person, and your individual purpose? 

She says that you have to really get out there and discover the world for yourself to understand how travel can change you and your perspectives. It is difficult for her to imagine who she would be without her unique and multifaceted travel experiences. 

“Travelling has shown me different ways to live, invited me to tap deeper into my intuition, and taught me to trust life more. More than anything I’ve learnt that the world is more kind and beautiful than what you see on screens.”

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What is a destination which you feel the strongest connection to?

“There is nowhere else in the world I have felt more at peace than in Hawaii. The energy one feels on the Hawaiian islands is a kind of magical serenity that I have yet to find elsewhere in the world."

Unfortunately, Hawaii does face challenges with over-tourism. It tries to promote the ‘Pono Pledge’, which was created to encourage responsible tourism to the islands. It makes travellers pledge to be more righteous when visiting - including things like admiring wildlife from afar, and not endangering oneself or others. 

Lydia understands that this must be considered, and if she plans to visit Hawaii again, she says she will do so as a worker or volunteer, in order to help contribute to the local economy. 

In Hawaii, there are various initiatives where tourists can play a part in protecting and caring for the lands and the people. They are trying to protect Hawaii's natural and cultural capital while enabling a more in-depth form of travel and cultural immersion. Activities can include beach clean-ups, tree-planting, animal care, and more.

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What’s your next destination? 

Since her move to Madrid in September 2024, she has visited Morocco four times. She will be returning again soon, as it’s one of her favourite countries. Morocco is a country rich in culture and natural beauty, whether you're visiting the Atlas mountains, the Sahara desert, or experiencing the colourful yet chaotic city markets. But, for female travellers, it can often be perceived as a challenging destination.

“Sadly, solo female travellers are discouraged from travelling to Morocco by mainstream media, but I’ve never felt unsafe in any of the several cities I’ve been to. It’s a beautiful country with beautiful people that I would recommend to anyone.”

Like anywhere you go, it is important to navigate a new place with awareness. But, despite any pre-conceptions they may have had, many women, like Lydia, travel to Morocco safely and report very positive experiences.

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Learnings from Her Story

Lydia's story teaches us that solo travel doesn't necessarily have to be a lonesome activity, as you end up meeting many people along the way, through spontaneous and unique interactions. NomadHer is a support system for female travellers who carry that same curiosity to see the world, and don't want to let fear or outdated stigmas hold them back.

For her, travel has became an essential part of who she is. It has introduced her to different ways of living, and taught her that the world is more beautiful than what we see online. She is one of many travellers today who are becoming aware, too, of the impact that they have on the places they visit, especially as more destinations struggle with over-tourism, like Hawaii.

More and more women are travelling today - did you know that 64% of travellers worldwide are female, while only 36% are male? But not only are they planning more adventures, they're also challenging themselves to do it alone! Solo travel teaches you a lot about the world and yourself, such as how to navigate a new city on your own, or how to communicate in a new language when ordering food. However, 66% of women worry about personal safety when traveling alone, which may prevent them from going on a trip by themselves.

We understand that travelling alone, especially as a woman, can be a daunting experience, and may require a little bit more awareness. If you are interested in taking that step, it's important to consider your safety. One thing women from our community often find themselves doing is lying - not in a negative, or deceitful way, but to protect themselves.

You can even make it into something fun, and come up with your best creative lie, or build a whole new character story to tell on your travels! Sometimes, as a solo female traveller, the truth doesn’t always feel quite…safe, or even needed.

Here are our team’s harmless go-to lies which you can carry around with you wherever you solo venture…

1. “I’m here visiting my friend”

There is a comfort found in saying that you know someone in the place you’re visiting, as it makes it sound like you’re not alone, that you have local knowledge and support. Basically, it means creating an imaginary friend for that particular trip, so you aren't seen as a clueless tourist. People are then aware that you have a friend nearby who will notice if anything happens to you, or who is ready to hypothetically come to your rescue. The illusion of backup is all you need!

Or you can find real backup, by downloading our app and meeting up with other NomadHers! Because no matter what, if you're part of our community, you will always have a friend somewhere!

2. “Me and my BOYFRIEND…”

This is a very common lie to tell. But spoiler alert…he’s not around, and does he even exist? No one needs to know. If you find yourself in a situation where a man is asking you way too many questions - which has happened to me before in a taxi - then this lie can help you out. Now you’re no longer a solo female traveller, but actually waiting on a fictional male character to arrive. You can even go one step further and put a ring on your wedding finger. This lie is especially useful when checking out a new city's nightlife, as going out alone, as a woman, at night, can be risky.

Quick tip: Many hostels organise family dinners, or bar crawls where you can befriend other travellers, so then you don’t have to go out at night on your own.

3. “Oh I’ve been here before”

Even if you have not, and you find yourself completely lost, this lie can make it seem like you know what you are doing. Putting on a confident facade makes people less likely to take advantage of the fact that you’re in unfamiliar territory. No one needs to know it’s your first time.

This can come in handy if someone’s asking a few too many times if they can help you, or guide you somewhere. Become a local - act like you are confident and unbothered - even if you’re internally screaming and hoping Google Maps will guide the way. We’ve all been there.

Quick tip: You can use Google Maps offline - just download the maps of the areas you plan to visit while connected to Wi-Fi. You can then navigate and search for locations without any internet connection, at a later time.

4. “I don’t speak [insert language]”

If you find yourself in a situation where someone is asking you something uncomfortable, or you experience catcalling, then you can use this one. Just pretend that you don’t speak the language. It works like magic in markets too, if you're being hassled a little too much by vendors. Just smile, nod, and keep walking.

"I'm on a group tour"

Even if this isn't the truth, it can be safer for people to think you are not alone, that others will be expecting you. Even if your group tour is in fact just your solo self.

If you find yourself alone in an unknown place, it can be very overwhelming at first, and you may feel unsafe in some situations. Lying is a great way to set boundaries, to protect yourself, and sometimes to just cut off a conversation you don’t want to have.

Safety is something that every woman has to think about when considering solo travel. But the more you travel, the more you will be prepared to tell a few white lies. You will also learn to trust your gut and know the best way to get out of any weird situation which you could be faced with.

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Ask these safety self-check questions:

• What is my body telling me - do I have a weird gut feeling about this situation, or person?
• Is this person respecting my boundaries or pushing them?
• What is a way in which I can leave the situation safely if I need to?
• Is there anybody nearby I could turn to if I need help?
• Have I told anyone where I am or who I am with?
• And probably the most important one - if I was watching another woman in the same situation as me right now, what would I want or advise her to do?

_{Introducing our new interview series!}

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At NomadHer, we know that every woman has a story. That's why we want to launch this new series - 'In her Words' - where we will be interviewing NomadHers, spotlighting inspiring women from our community. So, whether you've navigated a new culture on your own, or you've found a friend or new career direction on your journey, we would love to hear from you.

We want to find out the WHY behind your journeys and the lessons which you have learnt a long the way. How has travel helped to shape who you are, your purpose, and empowered you in some way? For those who read our blog and newsletter, we hope that these stories inspire you, and remind you that you're never alone, wherever you find yourself in the world.

Today we want to introduce you to - Alina - from our Tech Team.

When Alina first joined the NomadHer Women's Travel Camp, she wasn't even looking for a job. However, after the Women's Day event in Seoul, Hyojeong (NomadHer's CEO) mentioned that they were in need of a developer.

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"When I joined the NomadHer Women's Traveller Camp, I had no intention of looking for a job. But then I heard Hyojeong's story and I changed my mind. After the Women's Day event held in Seoul, Hyojeong said that they were looking for developers. After hearing this I immediately was like that's for me!"

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It was her first solo trip, where she participated in one of the NomadHer camps, which led her to connecting and joining the team. Alina is originally from Uzbekistan, with a professional background in databases. When her fiancé got a job in Korea, she moved with him. But, as it was just the two of them in Korea,  she was keen to make new friends. That's when she discovered NomadHer, and she decided to join an event held in Seoul. Her first solo travel journey was that train she booked from Busan - where she currently lives - to Seoul.

"My first solo trip was to participate in the NomadHer Camp. When I first decided to join the event, I didn't really expect to be inspired, I just needed some friends – that was it. It was fate that we became team members."

But unexpectedly for her, the event, inspired by the Women's Traveller Festival, gave her a huge boost of inspiration. She was impressed by how diverse and fascinating the women were who participated, and the energy that came from women sharing their experiences and connecting.

In particular, she was inspired by NomadHer's CEO, Hyojeong, whose leadership and energy helped her to recognise the power and influence women can have, both in work and in life. This was something she said she hadn't felt before. After the event, when Hyojeong said they were looking for a developer, Alina immediately responded, "I'll do it!". It wasn't just because the role aligned with her skills, but because she genuinely connected with NomadHer's values, direction, and vision.

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"NomadHer is a company that feels human. We can work flexibly, based on mutual understanding and consideration."

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Before joining, Alina had already worked in several software and IT startups, including global companies in Uzbekistan, Germany, and Russia. She'd mostly gained experience working as a member of the tech team. While working with diverse global teams, she said she constantly reminded herself:

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"I'm working with people with different experiences and cultures – of course it's bound to be different."

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Because of these experiences, and that mindset, she didn't find it difficult to integrate herself into the international NomadHer team.

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Often the CEOs of tech teams are male. According to a report by The World Bank, women make up less than a third of the world’s workforce in technology-related fields. So, working at NomadHer – with a female CEO and mostly female colleagues – was a very distinct experience for Alina. She said that the atmosphere in the companies she worked for in the past were a bit rigid and solely focused on the "work" itself. The difference with NomadHer's work is that it is focused on people.

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"What we do may not be traditionally-structured or perfect. However, we work flexibly and efficiently based on mutual respect and understanding. I'm not just a 'worker', but a team member and a 'person'. I feel like I belong in the NomadHer team. The same goes for NomadHer users. They aren't just app users - they're part of the community."

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Alina's current goal is to become a better developer, and a more capable team member, solving problems faster and more efficiently. When asked if there is anything she'd like to say to NomadHer users, she replied she doesn't just see them as 'users'. She is always grateful when they report errors or give feedback, as all of the NomadHer team are, as then we are communicating and finding ways to grow and improve.

Joining NomadHer changed Alina's perspective on herself and her work. Before, having a job meant building a career as a developer. Now, it's a chance to freely explore her potential, by challenging herself and trying new things. She believes that's all possible because of NomadHer's management style and the leadership of each team member.

Working at NomadHer has helped her grow – as a team member, a member of society, and ultimately as a woman.

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The roads bustled with life, cars passing, people chattering, and music playing. I found myself alone in a new city, for the first time. As I was following Google Maps through Lisbon, Portugal, I spotted a sign above a shop that said, “Good Morning Solo Traveller.” I was rather confused but decided to enter through a door at the back which opened to a staircase. Little did I know that just a few stairs above was a quiet haven for solo travellers. 

I spent the following three days going out with new friends I’d met on a bar crawl and at family dinners, spotting dolphins on a boat tour, strolling around the city’s charming streets, and tasting traditional pasteis de nata.

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Airbnb’s spring travel trend report reveals that solo travel continues to trend, however, individuals are “specifically focused on soft travel - or slower paced trips that prioritize leisure and wellbeing”. I’ve coined the term ‘Slowlo’ – a blend of slow and solo travel, where the pressure of ticking off the tourist hotspots is removed. According to Hilton’s trends report for 2025, it’s now not just about travelling alone, but building “connections with others and their surroundings during their stay”. It’s a more sustainable way of travelling too - as you contribute more to local economies and reduce your carbon footprint.

My first solo trip to Lisbon was short and sweet, but since then most of my adventures have been longer, allowing me to further immerse myself in the places I’ve visited. From attending Independence Day in Guatemala with a local family while volunteering there for a month, to completing 200 hours of yoga teacher training in the yoga capital of the world, Rishikesh, India.

Travel is a form of education, and solo slow travel doesn’t only teach you more about yourself, but also about various lifestyles, beliefs, and cultures. Many doors have opened for me in terms of my career, too. What started as randomly exchanging my content creation skills to get a free stay on an island in Panama, when I was low on money, unexpectedly led to other job opportunities.

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Despite the positives, there are challenges too, from finances to safety. So, here are my top five tips for those wanting to try ‘Slowlo’ travel this year:

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1. Save some cash by doing work exchanges (Worldpackers, Workaway) or house-sitting (TrustedHousesitters).
2. Choose your destination wisely: make sure it’s aligned with your interests, budget, and the experience you want, whether that’s slow travel or not
3. Stay connected and safe: Share your travel plans with friends or family, research safety tips, and trust your intuition. If a place, person or situation doesn’t feel right, trust your gut, and move on.
4. Find communities or join online groups like NomadHer - share your experiences with others and meet new people doing the same thing as you 
5. Dress to blend in: Try and follow what local people are wearing. If they are dressed modestly, you probably should be too, as it’s more respectful (for women - pack a light scarf).

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What may have been historically viewed as something isolating and that only the brave dared to do, is today becoming more of an empowering type of exploration, leading to self-discovery and cultural immersion. With slow solo travel, or ‘Slowlo’, you return home with fresh insights, a deeper sense of self awareness, and a greater respect for individuals and communities you have encountered along the way.

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- By Hannah Pentin -

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I arrived in Busan with a mix of excitement and nerves, a solo traveler drawn by the promise of a women-only surf retreat. The idea of spending three days surfing and doing yoga by the sea – with an instant community of like-minded women – caught my attention immediately. As a woman who often travels alone, I’m always on the lookout for experiences that are empowering yet safe. NomadHer’s Busan Women Surf Retreat sounded like the perfect blend of adventure and comfort. It offered not just private surf lessons and sunrise yoga, but also the chance to connect with other solo female travelers in one of Korea’s most vibrant beach cities. I couldn’t resist: I signed up, packed my swimsuit and sunscreen, and hopped on the next train to Busan.

Busan is a dynamic coastal city in South Korea, famous for its sandy beaches and welcoming atmosphere. Songjeong Beach, our surfing spot, is known as the heart of Korea’s surf culture – its gentle, rolling waves are perfect for beginners​

Even before I hit the water, I felt a thrill knowing I’d be learning to surf in a place locals lovingly call the birthplace of Korean surfing. Our retreat promised more than just surf skills, though. It was all about rejuvenation: sunrise yoga sessions for the soul, a 5-star hotel stay for rest, and even a sunset yacht cruise to celebrate our journey. Most of all, it promised a community. We were a small group of women from around the world, brought together by NomadHer’s vision of empowering female travelers.

When I first met my fellow NomadHers, I was relieved by how quickly the ice melted. A few of us bonded right away over coffee at the surf shop as we nervously joked about wiping out. There was an unspoken understanding among us—we were all here to challenge ourselves, learn something new, and make friends in the process. The vibe was welcoming and supportive from the start. I remember thinking, this is what I’d been looking for: an adventure where I didn’t have to worry about being the only woman in the room (or on the beach). Here, we were all women, all travelers, and all ready to cheer each other on.

Day 1: A Warm Welcome and the First Waves

Meeting the Group & Getting Oriented:

‍On Day 1, our retreat officially kicked off just before noon at a surf school called Surfbay, right by Songjeong Beach. I arrived at 11:30 AM as instructed, and the NomadHer hosts greeted me with big smiles and a welcome gift tote bag filled with a few goodies (including a cute retreat T-shirt that I’d soon wear proudly). We gathered in a circle for a brief safety introduction, which helped settle everyone’s jitters. The surf instructors – all experienced and encouraging local women – fitted us into wetsuits and made sure we stored our luggage and valuables safely at the shop. It was comforting to know we could stash our bags there so we didn’t have to worry about them during the lesson. After a quick stretch on the sand, we were ready to hit the waves. My heart pounded with anticipation as I lugged my surfboard to the water’s edge, surrounded by my new friends doing the same.

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Catching My First Wave:

The first surfing class began around noon, and each of us got a private small group lesson with a surfing coach Naeun KIm. This was a huge plus for a beginner like me. My instructor Naeun (a former national surfing champion, as I later learned!) was patient and upbeat. She showed me how to lie on the board, paddle, and pop up to my feet step by step on the shore before we ever ventured into the ocean. With her guidance, I managed to stand up on my very first wave – even if only for a few exhilarating seconds. The feeling was incredible: the rush of the cool water, the burst of triumph when I found my balance, and the chorus of cheers echoing behind me. Yes, cheers – my fellow surfers were whooping and clapping from the shallows, celebrating each time one of us stood up or even just tried. That set the tone for the whole retreat: every achievement, no matter how small, was a group victory.

By 1 PM we were all freely practicing, taking turns on the boards, and laughing whenever someone made an ungraceful tumble (which was often, and always met with friendly giggles and thumbs-ups). The instructors kept a close eye on us for safety, but also gave us room to enjoy our newfound sense of freedom in the waves. Those couple of hours in the water flew by. By the end of our first surf session, I was salty, sandy, and completely elated.

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‍Checking In at a Peaceful Haven:

After surfing, we peeled off our wetsuits, rinsed the salt out of our hair, and headed to our hotel for the retreat: the Park Hyatt Busan. Checking into Park Hyatt Busan, a five-star hotel as part of a surf retreat felt so peaceful.

It was the kind of panorama that instantly makes you exhale any stress away. In that moment, standing there with sand still between my toes, I felt like I had the best of both worlds: the rugged adventure of surfing and the indulgence of a peaceful escape.

We had a few hours of free time that afternoon, which I used to take a long, hot shower and even sneak in a short nap on the plush bed. Some of the others went out to explore the nearby Haeundae beachfront, but many of us simply relished the chance to rest. After the active morning, it felt heavenly to wrap up in a cozy robe and sip hot tea while gazing out at the marina.

Evening Welcome Dinner:

By early evening, we reconvened for a welcome dinner – the first of our NomadHer group gatherings. We decided on a restaurant at hotel.

As the sun set, painting the sky orange and pink, we toasted to our successful first day with a glass of wine at the hotel bar—and lots of laughter. I found myself sandwiched between two new friends – one from Seoul, the other from Italy – and we bonded over everything from the day’s wipeouts to our favorite travel memories. The conversation flowed easily. By the time we started cracking jokes about our surf techniques (or lack thereof), I realized I hadn’t felt this at ease with a group of strangers in a long time.

There was a special camaraderie at that dinner table; we were all solo travelers, yet here we were, sharing a meal like old girlfriends. One of the women from France, beamed as she said, “The surf class was my favorite part of today. Our instructor was awesome and really took the time to help each of us.” I couldn’t agree more.

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I fell asleep that night in my plush hotel bed, pleasantly exhausted, with the sound of the waves still echoing in my ears.

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Day 2: Sunrise Yoga and a Sunset to Remember

Saluting the Sun on Haeundae Beach:

Day 2 began before dawn, and to my own surprise, I leapt out of bed at 5:30 AM with more excitement than grogginess. We had a sunrise yoga session on the schedule, and it turned out to be one of the most magical parts of the retreat. In the grey-blue light of early morning, we met in the hotel lobby in our leggings and hoodies, and walked together to a quiet corner of Haeundae Beach. The NomadHer team had delivered yoga mats to our rooms the night before, so we each carried our mat under one arm and a cup of warm tea in the other hand. There was a serene hush over the city at that hour. As we reached the sand, the sky was just starting to glow pale orange.

Our yoga instructor, a local yogi named Mindy, greeted us with a gentle smile. We spread out our mats right on the beach. I remember digging my toes into the cool sand and inhaling the salty morning air as I stretched upward. The yoga flow was tailored for all levels – mostly gentle stretches and breathing exercises to wake us up. But it was the atmosphere that made it unforgettable. The sun inched above the horizon, casting a golden path over the calm sea, and a chorus of seabirds provided the background music.

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At one point, in a quiet meditation pose, I peeked around: eyes closed, faces calm, each of us soaking in a private moment of peace but also together as a group. It’s rare to feel so connected while also so personally reflective. By the end of the session, I felt not only limbered up for another surf day, but genuinely centered and recharged in my spirit.

We rolled up our mats, and on our walk back, the city was coming to life – a few early swimmers in the ocean, coffee shops opening, the neon signs from the night before finally blinking off. And there we were, a line of happy, barefoot women in yoga pants, greeting the day with contented smiles.

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A Leisurely Morning:

Back at the Park Hyatt, we had a well-earned breakfast waiting (one of the perks of Park Hyatt Busan stay!). The retreat package included a lavish breakfast buffet at the hotel’s restaurant, and it did not disappoint. We traded our yoga gear for sundresses and met up again over an array of pastries, tropical fruit, and Korean specialties. I loaded my plate with fresh croissants and Busan’s famous fish cake soup, an unusual but perfect combo.

There was a pleasant post-yoga calm among us. We chatted softly about how surprisingly nice it was to be up early. “I could get used to starting days like this,” someone mused, and we all nodded in agreement while sipping fresh juice and coffee.

With the whole morning free after breakfast, a few of the ladies decided to visit the hotel’s pool and a couple others went to check out a beach street cafe (NomadHer had provided a little Busan guidebook with cool tips for things to do in our downtime).

I chose to relax by the indoor pool overlooking the marina – a bit of solo time to reflect. Floating on my back in the pool, I replayed the events of the retreat so far and realized how alive and present I felt. Only a day ago I had been a stranger in this city, and now it almost felt like home, thanks to this group of sisters-by-the-sea.

Surf’s Up, Round Two:

By late morning, it was time for our second surfing lesson. We regrouped and traveled by van back to Songjeong Beach, chatter and laughter filling the ride. The sun was shining brightly, and we were grateful for the cool breeze off the ocean as we suited up for Surfing Class #2. This time around, I felt a new confidence putting on my wetsuit – no longer anxious, just excited to get back on the board.

Naeun impressed by our progress (and perhaps our enthusiasm), challenged us to paddle out a bit further and try slightly bigger waves. It was comforting to know she was right there alongside us in the water, giving pointers and making sure we were safe. By now I was able to catch waves on my own, though not always gracefully. Every time I managed to stand up for more than three seconds, I’d hear a cheer from someone nearby. We had naturally started to watch out for each other; if one of us struggled to get past the break, another would paddle over to help push her board or just offer moral support. Between rides, we bobbed in the water and shared tips we’d learned (“Keep your knees bent!” “Look forward, not down!”).

The sense of teamwork was wonderful. One of my favorite moments was when a fellow surfer, who had been nervous on Day 1, absolutely nailed a long ride into shore. We all erupted into applause and happy screams so loud that other beachgoers glanced over, wondering what was up. It felt like our victory. Later, while floating on our boards and waiting for the next set of waves, I struck up a conversation with a woman from Italy. She told me this was her first-ever trip abroad alone. “During my solo trip to Korea, this retreat has been the sweetest experience,” she said, water dripping from her face as she grinned. “Sharing surf, yoga, talks and walks with amazing women from different parts of the world – I’ll never forget it.” Hearing that, I realized that what we were doing here was more than a fun holiday; it was a genuine life experience that we’d carry with us.

After another satisfying surf session (and yes, my arms were officially sore by now), we packed up our gear. Day 2’s afternoon was free for us to enjoy at leisure. I opted for a power nap back at the hotel (surfing is an amazing workout!), while others ventured out to see a bit more of Busan. A couple of the girls found a famous local bakery and brought back treats for the group. By early evening, we were energized again and eager for our next adventure. Little did we know, the best was yet to come.

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Sunset Yacht Cruise – A Night Out at Sea:

The grand finale of Day 2 was the much-anticipated yacht night. This is something I’d never done before: a girls’ night out on a yacht. We made our way to the nearby yacht marina around 6 PM. The yacht was a sleek white vessel gently swaying in the golden hour light. As we climbed aboard, the captain welcomed us and we set sail out of the marina just as the sun began its descent. We cruised along the coastline from Haeundae to Gwangalli, and the timing could not have been more perfect.

The sky was a watercolor of orange, lavender, and deep blue. With a light breeze in our hair, our entire group gathered on the deck, leaning on the rails to watch the sun sink into the sea. Someone put on a playlist of upbeat pops and soon we were all laughing and snapping photos of each other with the stunning Gwangan Bridge in the background, its lights twinkling on as dusk fell.

It felt wonderfully liberating to be out on the open water with a dozen adventurous women, music playing, and not a worry in the world. We even attempted a little dance party on the deck, stumbling with the boat’s motion and giggling non-stop.

As twilight turned to night, we opened a few snacks and drinks we’d brought onboard (one of the retreat tips was BYO snacks for the yacht), and lounged on the deck’s cushioned seats as the warm evening air settled around us. In one particularly heartwarming moment, we all fell quiet just watching the city lights reflect on the gentle waves. I think each of us was awash in gratitude – for the chance to be there, in that moment, and for the company of each other. A Korean-American woman in our group raised her paper cup of tea and said, “To nights like this – and new friends!” We all echoed her toast. In that instant, I felt a swell of sisterhood so strong it almost moved me to tears. Here I was, thousands of miles from home, yet I’d never felt more at home in my own skin.

After an hour or so, the yacht returned to the dock. We disembarked with windswept hair and eyes full of stars (figuratively and literally!). Some of us were eager to keep the night going – a few ladies headed off together to check out Gwangalli’s beachfront bars and maybe taste some street food. NomadHer had ensured we always felt safe, and even at night, going out in our all-female group felt comfortable in Busan’s friendly environs. A handful of us decided to walk back to the hotel, enjoying the balmy night and chatting about everything from the day’s surf conditions to our jobs and families back home.

I loved that we could transition from silly fun to deep conversation seamlessly. That night, I fell asleep with the gentle rocking sensation of the boat still in my body and a happy thought in my mind: this has been one unforgettable day.

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Day 3: Farewell Waves and New Beginnings

Slow Morning & Last Breakfast:

Our final day began with a relaxed morning, allowing us to soak up the highest-valued experience of the hotel one last time. There was no crack-of-dawn schedule, which after two very active days, we appreciated. I woke up around 7 AM to find the sky clear and the city already humming below my window. Busan had given us perfect weather throughout. I took my time packing my suitcase, making sure my still-damp swimsuit didn’t dampen my clothes, and headed to breakfast. Over another hearty meal (by now we all had our favorite picks from the buffet – I couldn’t resist the Korean Juk and fresh fruit platter), we chatted about our travel plans for the rest of the week.

A few women were heading back to Seoul, and others, like me, were extending our stay in Busan for a day or two. The conversation was lighter this morning, a mix of satisfaction and a bit of sadness that the retreat was nearly over. We lingered over coffee, none of us wanting to rush off. Our check-out was scheduled for 11 AM, so eventually we had to bid farewell to the Park Hyatt’s comfort and assemble in the lobby with our bags. By now, packing up didn’t feel so bad – remarkably, I felt recharged. Two nights of good sleep, ocean air, and heartwarming social connection had done wonders for my mind and body.

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One More Surf Session:

The retreat saved a grand finale for the very end: one last surf session at Songjeong Beach. We returned to Surfbay around midday for our third lesson, and it felt a bit like coming full circle. Back into wetsuits we went (slightly damp and sandy from prior use, but by now we were used to it!). Today, there was an extra buzz in the air – perhaps because we knew this was our last chance to catch waves together. I was determined to make the most of it. With the basics well in hand, many of us ventured further out, attempting to ride the larger swells. Our instructor Naeun cheered us on proudly.

The improvement from Day 1 was evident: I spotted one woman executing a near-perfect turn on a wave, and another who initially couldn’t balance now popping up like it was second nature. I managed to ride a couple of my longest waves yet, earning high-fives from the girls paddling next to me. We also got a bit playful, taking group photos with our surfboards before getting in the water, and even trying a goofy synchronized surfing pose for the camera (which ended in a hilarious wipeout).

The laughter and positive energy were contagious. It struck me how fearless we’d become in such a short time – not just in tackling the ocean, but in being our authentic selves. No one worried about looking good or silly; we were well past that. We were just a bunch of brave, joyful women enjoying the ocean and each other’s company.

After an hour or so of lesson and then free surfing under the sun, it was time to wrap up. We clambered back onto the beach, breathless and beaming, and helped each other carry boards back to the shop. As we rinsed off and changed out of our wetsuits for the last time, the mood was bittersweet. Farewells are never easy, especially after an experience that bonded us so closely. We gathered in a circle one final time outside the surf shop, still in our damp bathing suits and sandy flip-flops, and our NomadHer hosts handed out little certificates of completion (a cute surprise!).

There were hugs all around – some of us even exchanged teary-eyed promises to meet again on another NomadHer retreat in the future. In the span of 72 hours, we had gone from strangers to surf sisters. I felt a lump in my throat when saying goodbye to the women who had become friends, mentors, and cheerleaders all in one. We posed for a final group photo with the ocean behind us, arms thrown around each other’s shoulders. In it, we’re all mid-laugh, sun-kissed, and genuinely happy – a perfect snapshot of what this retreat meant to us.

As I waved goodbye and headed off to collect my luggage, I took a last look at the surf rolling in. Three days ago I had arrived alone, unsure what to expect. Now, I was leaving with salt in my hair, strength in my muscles, and an overflowing heart. This retreat was so much more than a surf-and-yoga package. It was a safe space to challenge myself, an inspiring travel experience, and a supportive circle of new friends all rolled into one. I came to Busan seeking a bit of adventure and wellness, and I left feeling empowered, connected, and truly refreshed.

If You Go: Practical Tips for the Busan Women’s Surf Retreat

Before you pack your bags for this incredible experience, here are some handy tips (gleaned from the retreat’s own guidebook and my personal experience) to help you make the most of the NomadHer Busan Surf Retreat:

• Registration: Reserve your spot through the NomadHer app well in advance. Retreats are offered on select dates (primarily spring through fall), and they can fill up quickly.
  
  
• What to Bring: Pack light, comfortable clothes and beachwear. Essentials include flip-flops (for walking on the sand), a swimsuit (to wear under the provided wetsuit), a sun hat, and plenty of sunscreen. Don’t forget a refillable water bottle to stay hydrated during activities, and a light jacket in case of sea breeze or unexpected rain.
  
  
• Arrival & Check-In: Plan to arrive by 11:30 AM on Day 1 at the Surfbay surf shop in Songjeong Beach. That’s where you’ll meet the group and kick off with a safety briefing. Punctuality is important – you won’t want to miss the introduction. If you’re coming from outside Korea, let the team know.
  
  
• Luggage: No need to haul your bags around all day – you can store luggage securely at the surf shop during the Day 1 and Day 3 surf sessions. The organizers have you covered, so you can jump into the water worry-free.
  
  
• Accommodation: You’ll be staying at the Park Hyatt Busan, a 5-star hotel, for two nights. Check-in is usually after the Day 1 surf lesson (around 3 PM). The team provides yoga mats in your room for the sunrise session, and the hotel offers amazing amenities (pool, gym, spa) – take advantage of them during your free time! Breakfasts at the hotel are included and not to be missed. (Pro tip: try the Korean specialties at the buffet for a taste of local flavor.)
  
  
• Meals: Some meals are included (like the hotel breakfasts), but others – such as the welcome dinner on Day 1 – are not, so have some cash or a card handy. You pay your share separately. If you have dietary restrictions (vegan, allergies, etc.), let the organizers know in advance so they can accommodate you as much as possible.
  
  
• Surf & Safety: All surf lessons are beginner-friendly, and gear (boards, wetsuits) is provided. Listen closely during the safety briefings and don’t be shy about voicing any concerns. The instructors are there to help you succeed and stay safe. While the surf school has basic insurance for the lesson itself, it’s highly recommended to have your own travel insurance that covers adventure sports, just to be extra safe during the free surf periods and the rest of the trip.
  
  
• Solo Traveler Safety: Busan is known for being welcoming and safe, and NomadHer’s staff is very attentive. Still, it’s wise to follow standard travel safety tips: keep your valuables secure (use the hotel safe or the provided storage), stay aware of your surroundings, and stick with the group when exploring at night. The good news is you’ll rarely be alone – that’s the beauty of a group retreat!
  
  
• Weather & Contingencies: The retreat runs rain or shine. If the weather doesn’t cooperate (for example, if there’s heavy rain or high surf warnings), the organizers may adjust the schedule – they might substitute an indoor wellness workshop or cancel a surf session.
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• Tech Tips: Download Naver Map on your phone before your trip. It’s the Korean equivalent of Google Maps and will be very handy for navigating Busan if you venture out on your own (Google Maps isn’t very reliable in Korea).
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• Openness: Come with an open mind and a spirit of camaraderie. This retreat is all about connecting and trying new things. You don’t need any surfing or yoga experience at all – just a willingness to learn and a positive attitude. Everyone is nervous on day one, but trust me, by the end of the first surf lesson you’ll be cheering each other on like old friends.
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As I reflect on my three days in Busan, I’m amazed by how much growth and joy can be packed into a long weekend. I arrived alone, unsure of what would happen, and left with new skills, a rejuvenated spirit, and a whole circle of friends I’d met along the way. The NomadHer Busan Women’s Surf Retreat truly lives up to its promise of empowerment and connection. It’s not just about riding a surfboard or perfecting a yoga pose – it’s about the empowering feeling of doing those things in a supportive all-female environment. There’s something incredibly uplifting about women uplifting each other, whether it’s in catching a wave or simply deciding to take time for ourselves.

If you’re a woman who’s been craving adventure but hesitating to go it alone, this retreat might be exactly what you need. It’s the kind of trip that gently pushes you out of your comfort zone while cushioning you with friendship and encouragement. I came home with sore muscles, yes, but also with a confident glow that hasn’t faded. I’m already dreaming of the next getaway with these amazing women.

To any solo female traveler reading this, curious about joining: take the leap. You’ll conquer waves – both real and metaphorical – and you’ll do it with a tribe of sisters by your side. The Busan Women’s Surf Retreat is more than a trip, it’s a celebration of what we can do when we come together. And the best part? NomadHer is just a tap away on your phone, ready to welcome you to the family. Happy solo female travels, and see you on the next wave!

In Partnership with Park Hyatt Busan

At NomadHer, we believe that solo travel is a transformative tool for women’s empowerment, independence, and self-discovery. For years, we have cultivated a global community of women who embrace travel as a way to connect with themselves and others. But ensuring that these journeys are safe, seamless, and truly empowering requires collaboration with like-minded partners. This is why we are honored to join forces with Park Hyatt Busan - a brand that embodies premium hospitality, inclusivity, and a commitment to women’s leadership.

From the outset, Park Hyatt Busan’s approach went far beyond traditional sponsorship. They demonstrated a deep understanding of the challenges and opportunities in solo female travel, sharing NomadHer’s vision of making the world a more welcoming place for women to explore. Through this collaboration, we are creating an elevated solo female travel experience - one that is safe, inspiring, and rich in community.

A Shared Vision: Insights from Park Hyatt Busan’s Leaders

This partnership is built on a foundation of shared values, as expressed by General Manager Roman Kardashov and Wellness Manager Doyeon Kim. Their perspectives on women’s leadership, solo female travel, and community impact highlight why this collaboration is so meaningful.

🌍 Women’s Perspectives Shaping Hospitality

‍Roman, whose experience spans multiple international locations, emphasized that Park Hyatt’s mission is not just about high-end experiences but also it’s about creating meaningful, inclusive spaces. He highlighted how the future of hospitality is being shaped by women’s perspectives and needs, and how Park Hyatt is committed to listening, evolving, and fostering environments where women feel seen, heard, and valued.

For NomadHer, this deeply resonated with our mission of empowering women to travel freely, knowing they have the support and infrastructure to do so with confidence.

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🌊 Busan as a Destination for Women Travelers

‍They shared how Busan offers a unique experience for women travelers—a city where adventure meets tranquility, where the sea and vibrant culture create a welcoming environment. With its stunning coastline, strong sense of community, and rich traditions led by women—from Haenyeo (female divers) to female entrepreneurs—Busan is an ideal place for solo female travelers.

🌿 Commitment to Local Female Entrepreneurship & Sustainability

‍Both Roman and Doyeon emphasized Park Hyatt Busan’s dedication to working with local female entrepreneurs, artisans, and community-driven initiatives. Whether it’s partnering with women-run wellness programs, sourcing from led markets, or collaborating with traditional Haenyeo divers, their goal is to ensure that tourism directly benefits and uplifts the local workforce.

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💡 Women’s Leadership & Inclusion in Hospitality

Roman underscored the importance of female leadership in shaping the hospitality industry, noting that diversity and inclusion drive innovation. Doyeon, who leads the wellness programs at Park Hyatt Busan, spoke about her mission to create restorative, rejuvenating spaces where women can feel safe, empowered, and at home while traveling.

🌟 Supporting International Women’s Day & the Future of Female Travel

Both Roman and Doyeon were thrilled to support NomadHer’s International Women’s Day Event in Korea on March 8th, recognizing it as an opportunity to celebrate women’s achievements, amplify female voices, and foster lasting connections.

They see this event not as a standalone moment but as part of a larger movement—one that ensures that women’s perspectives continue to shape the future of travel and hospitality.

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✅ What Makes This Partnership Valuable for NomadHer?

1. A Shared Commitment to Women’s Empowerment

Park Hyatt Busan is a platform for change. With female leadership playing an integral role in its hospitality approach, the hotel actively supports independence, confidence, and well-being for women. Their commitment extends beyond business—it’s about fostering real, lasting impact.

2. Redefining Safe & Transformative Solo Travel

Solo female travel comes with unique challenges, and NomadHer sought a partner who genuinely understood the importance of creating a secure and welcoming space.

Through this collaboration, Park Hyatt Busan provides an environment where women can explore with confidence, knowing they have a premium retreat waiting for them at the end of each adventure.

3. Elevating Women-Centered Travel Experiences

This partnership is setting a new benchmark for premium, solo female-focused travel. NomadHer members can now enjoy:

✔ Exclusive women-led events like the International Women’s Day gathering (March 8th) and the Busan Women Surfing Retreats (April–October 2025), designed to nurture adventure, wellness, and community.

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✔ Curated premium accommodations—including deluxe twin-bed suites (shared) with stunning views and locally sourced gourmet breakfasts, ensuring the perfect start to each day.

✔ Deep and meaningful connections—an opportunity to meet like-minded female travelers from around the world, making each NomadHer experience truly unforgettable.

✅ What This Partnership Means for NomadHer

For NomadHer, this collaboration is more than just an opportunity to elevate our retreats and events—it represents a movement toward making solo female travel more accessible, celebrated, and safe. With Park Hyatt Busan’s partnership, we can:

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✔ Expand our offerings with premium, thoughtfully curated experiences that uphold NomadHer’s mission of empowerment.

✔ Host inspiring women-centered programs in an environment that reflects comfort, inclusion, and meaningful storytelling.

✔ Bridge the gap between adventure and true relaxation, ensuring that solo female travelers no longer need to compromise between exploration and high-value, peaceful, and comfortable experiences.

✅The Future of Solo Female Travel, Together

This partnership marks the beginning of something truly transformative. As NomadHer continues to expand its global impact, Park Hyatt Busan will be a one of the key allies in shaping the future of safe, empowering, and community-driven female travel experiences.

Through this collaboration, we are setting a new standard—where women can travel with confidence, purpose, and an unshakable sense of community.

✨ Join us on this journey. Because when women travel together, we don’t just explore the world. We change it.

🌊 Ready for your next adventure?

NomadHer Busan Women Surfing Retreat is now open for registration from April to October 2025 on NomadHer App. Come ride the waves, connect with like-minded women, and experience a premium, curated retreat that balances adventure, relaxation, and empowerment.

🔗 Reserve your spot now and be part of something extraordinary.

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🔜 Stay tuned for the full recap of our 2025 International Women’s Day event Korea, where we’ll highlight the inspiring conversations, community impact, and the future of women’s travel.

More about NomadHer

NomadHer is an app for female globetrotters to encourage solo travelling safely. NomadHer has a vision of empowering women through travelling.

To join the community of female globetrotters, you can download NomadHer App on IOS& Android. Follow NomadHer on Instagram: @nomad_her.

At NomadHer, we believe in empowering women through meaningful travel experiences. This series highlights our incredible partners who are dedicated to creating transformative journeys. Today, we are excited to introduce Myoungsoo Kim, the founder of TravelMasters and a host for NomadHer’s outdoor travel camps, including the upcoming ski camp. Let’s dive into her story and learn about her passion for outdoor adventure and how she’s inspiring women to embrace nature.

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For those who are unfamiliar, can you tell us about your background and what makes TravelMasters unique?

🗣️Myoungsoo Kim : TravelMasters is Korea’s first all-around outdoor adventure travel agency for women. We specialize in activities like trekking, climbing, surfing, and kayaking, which sets us apart from other travel agencies. My journey started in IT, but I found myself drawn to outdoor adventures as a way to break free from the monotony of my office life. Over time, I realized that outdoor travel could not only provide personal freedom but also foster a deeper connection to nature, which led me to create TravelMasters.

I. From IT to Outdoor Adventures

What led you to start TravelMasters and focus on outdoor travel for women?

🗣️ Myoungsoo : I was working as an engineer in the IT industry, but I began to feel disconnected from my passions. I turned to outdoor activities like hiking and diving, which offered me the freedom I craved. What started as a personal interest soon became a mission to introduce outdoor adventures to others, particularly women. TravelMasters was born out of a desire to help women experience the power of nature and adventure while providing a safe and supportive environment.

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II. The Spirit of Outdoor Travel

What makes outdoor travel so special, and why do you focus on it for women?

🗣 Myoungsoo : Outdoor travel is special because it connects you to nature in ways that other forms of travel simply can’t. It’s about discovering the world around you, pushing your limits, and finding a sense of growth and fulfillment.

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For women, this connection is especially empowering. Many of our participants come to our camps unsure of their own abilities, but by the end, they’ve gained confidence, not only in their physical abilities but in themselves as individuals.

III. Connecting with Nature

What makes your travel camps unique, particularly for international participants?

🗣️ Myoungsoo : The beauty of our camps is that they offer something many participants haven’t experienced before. For international women, Korea’s culture and landscapes are new and exciting. I’ve had participants tell me that something as simple as offering a bottle of water or sharing a local tradition made them feel deeply connected to the experience.

Our camps go beyond outdoor activities; they introduce participants to Korea’s natural beauty while fostering a strong sense of community and connection between women from all over the world.

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IV. Safety First

How do you ensure safety for participants during your outdoor camps?

‍🗣️ Myoungsoo : Safety is our top priority. Before participants head out on any outdoor adventure, we provide thorough training on the basics, including proper equipment and safety measures. We make sure that experienced guides lead every activity, so participants can enjoy the experience with peace of mind. Our goal is to make outdoor adventures accessible for women of all skill levels, ensuring that everyone feels comfortable and safe.

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V. Empowering Women Through Adventure

How do your camps empower women, and what transformations have you seen?

🗣️ Myoungsoo : The most empowering part of our camps is seeing women grow through their experiences. Outdoor adventures have a way of challenging us physically and mentally, and many participants walk away from the camp with a new sense of confidence.

They realize their strength and resilience, not just in outdoor activities, but in their lives as well. Watching these transformations is incredibly rewarding. It’s why we do what we do.

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VI. A Special Memory

 Do you have a memorable moment from one of your camps?

🗣️  Myoungsoo : One moment that stands out is during a camping trip on Chuja Island. A participant came with a one-touch tent, thinking it would be enough for the trip. We were all surprised because it’s not ideal for backpacking, but she managed perfectly and had a great time.

It made me realize how often we limit ourselves with preconceived notions. The experience reinforced the idea that great travel is about the journey and the connections we make along the way.

VII. Looking to the Future

What can participants expect from the upcoming 2025 Ski Camp?

🗣️ Myoungsoo : Our ski camp will be focused on safety and ensuring that participants have an incredible experience while enjoying the slopes. But it’s also about connecting with nature and developing a deeper appreciation for the outdoors.

We’re excited to offer this new experience for women, and I truly believe it will be a transformative experience for everyone involved. We can’t wait to see the positive impact it will have on participants.

Myoungsoo’s journey with TravelMasters is a powerful reminder of the transformative power of nature and outdoor adventure.

Through her work with NomadHer, she’s not just creating travel experiences-she’s empowering women to grow, connect, and embrace the world in all its beauty. We’re proud to partner with her and look forward to the exciting new camps in 2025!

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Jeju Island is a treasure trove of cultural heritage, but among its most inspiring legacies are the Haenyeo, the women divers who embody strength, resilience, and a deep connection to nature. As part of NomadHer’s mission to empower and inspire through meaningful travel, we are proud to feature our hosts, MyeoungRang Haenyeo Couple Eunju and Hyungjoon, in this series highlighting our incredible partners. Here is an intimate conversation with them, shedding light on their journey and the essence of the Haenyeo culture.

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‍🙋‍♀️ For those unfamiliar, who are the Haenyeo, and what makes their work unique?

The Haenyeo are women divers of Jeju who harvest the ocean’s gifts—abalone, seaweed, and shellfish—without modern equipment. We’ve been doing this for centuries, living in harmony with the sea and respecting its cycles. What makes us unique is our commitment to sustainability and our ability to adapt, even as the world changes.

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‍I. Passion for Jeju’s Heritage

🙋‍♀️ What inspired you to become Haenyeo and start the Jeju Haenyeo Camp?

🗣️ Myeoung Rang Haenyeo: For women, being a Haenyeo is one of the most authentically Jeju things you can do. We were drawn to Jeju because of its natural beauty and our love for diving. What started as a personal adventure turned into a calling. We realized the importance of preserving and sharing the Haenyeo heritage with others, especially visitors from around the world. It’s about more than just diving. it’s about preserving a way of life and inviting others to understand its significance.

II. From Seoul to the Shores of Jeju

🙋‍♀️Tell us about your journey to becoming Haenyeo and settling in Jeju.

🗣️ Myeoung Rang Haenyeo: Both of us were born and raised in Seoul, living the busy city life. But we always felt drawn to Jeju—its natural beauty, slower pace, and a sense of serenity that’s hard to find in the city. We started visiting frequently, indulging in our shared passion for diving. At first, it was just about exploring, but the more we immersed ourselves, the more we felt connected to the island.

We began with a month-long stay, which turned into a year, and eventually, we decided to make Jeju our home. While looking for a truly “Jeju” way to live and contribute, we discovered the Haenyeo School. It wasn’t easy—the competition was fierce, but Eunju’s determination led her to be accepted. That was the beginning of our journey into the Haenyeo life. It wasn’t just a new career; it was a transformative experience that deepened our love for Jeju and its traditions.

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III. Safety in Every Dive

🙋‍♀️How does the Haeyneo camp ensure safety for participants?

🗣️ Myeoung Rang Haenyeo: Safety is our top priority. Every participant begins with land-based training where they learn the basics before heading to the sea. We provide proper gear and ensure that experienced Haenyeo guide the participants at every step.

The program is designed to be accessible for women of all skill levels, creating a safe space to embrace the ocean’s beauty without fear.

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IV. Empowering Women Through the Sea

🙋‍♀️What makes this experience empowering for participants?

🗣️Myeoung Rang Haenyeo: There’s something transformative about diving into the ocean, holding your breath, and resurfacing with treasures from the sea. It’s not just about the physical act of harvesting. It’s about discovering a sense of resilience and strength within yourself.

Many participants tell us they feel empowered and more connected to themselves after the experience. For us, seeing their confidence grow through this connection to nature is deeply rewarding.

V. Building Bridges Through Culture

🙋‍♀️How does the camp act as a cultural bridge?

🗣️ Myeoung Rang Haenyeo: One of the defining features of the Sinheung-ri Village Haenyeo team, which we lead, is the presence of many younger Haenyeo. While the average age of Haenyeo in Jeju is 76, our team includes women in their 20s and 30s, with a significant number in their 40s as well. This mix of generations brings vibrancy and ensures that the culture can be shared effectively with a wide audience. Having a team capable of introducing the Haenyeo tradition to many people is our greatest strength.

VI. Memories That Resonate

🙋‍♀️What are some memorable moments from the camps?

🗣️ Myeoung Rang Haenyeo: Every moment is special, but one memory stands out. A participant shared her experience at the camp with her community back home. Soon after, her friends and even a local school reached out to join us. It’s these ripples of connection that make our work so rewarding. We’ve also had participants who start as strangers but leave as lifelong friends. The bonds formed here are truly heartwarming, and they remind us why we do what we do.

VII. Looking Ahead: A Vision for the Future

🙋‍♀️What are your future plans for the Jeju Haenyeo Camp?

🗣️ Myeoung Rang Haenyeo: We’re developing a three-stage advanced diving program to make the experience more accessible to participants at different levels. We’re also upgrading our cooking class to include visits to traditional markets for a more immersive experience.

Our long-term goal is to turn our entire village into a hub for Haenyeo-themed activities, and we’re planning a Haenyeo festival next year to involve the whole community.

This is about building a legacy that uplifts the entire village.

🙋‍♀️Why do you think the Haenyeo tradition is so important to share internationally?

🗣️ Myeoung Rang Haenyeo: The Haenyeo tradition carries a profound history and reflects the resilience of women in harmony with nature. Sharing this with the world is about preserving a cultural legacy and inspiring others with the values of courage, community, and sustainability.

We hope that by experiencing this, participants will carry these lessons back to their own lives, spreading the spirit of the Haenyeo wherever they go.

NomadHer is dedicated to ensuring that all participants of the Haenyeo Camp not only come to see Sinraeri Fishing Village as a place to deeply immerse themselves in the world of the haenyeo — experiencing the rich culture, history, and spirit of these legendary women divers — but also to actively support and uplift the local community. Through this experience, we aim to inspire and empower women, celebrating their strength and leadership while fostering a sustainable way of life that honors the vital role they play in shaping both the village and the world.