Women deserve travel experiences created with them in mind. That’s why NomadHer creates programs in Korea specifically for women travelers—more than just “fun activities,” each program is designed to solve real problems women face on the road and to create long-term value for both visitors and local hosts.

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1) Reducing anxiety for solo women travelers

“Is it safe to go alone?” “How do I meet locals?”

To address the most common worries, we curate small-group experiences led by verified women hosts. The scale stays intimate, the setting is welcoming, and instructions are clear so you can join with confidence—even if it’s your first time traveling solo.

2) Building safe, women-to-women connections

Every experience brings together women hosts and women guests. That simple structure lowers cultural and psychological barriers and creates an immediate sense of ease. You’re not just attending an activity—you’re entering a community that centers your comfort and voice.

3) Creating economic opportunities for local women

We connect international travelers with local women creators and hosts—traditional artists, chefs, cultural producers, and entrepreneurs. By doing so, we help grow a global, women-led ecosystem where expertise is valued, income is fairly shared, and women’s skills are visible. Empowerment isn’t a slogan; it’s the outcome we design for.

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NomadHer BBQ Festival

This program was created for foreign women who want to experience Korean culture in real life—not just through sightseeing. While Seoul hosts countless festivals every year, joining them can feel intimidating when you’re traveling alone, especially if you’re new to the culture or don’t have anyone to go with.

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Many women tell us they want to join but…

• feel uneasy attending alone
• don’t have a companion
• aren’t sure how to navigate local customs

So we co-created a Korean BBQ Festival with a Korean woman chef as both the host and the cultural bridge. This reflects NomadHer’s vision of women’s empowerment: beyond helping women find travel mates, we create spaces where women gain courage and confidence by sharing their expertise and stories.

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🔖With Support from the Seoul Metropolitan Government

We collaborate continuously with local women CEOs, creators, and experts, amplifying their work and growing together. The BBQ Festival wasn’t just about grilling meat and taking photos—it was about learning Korean BBQ etiquette (how to grill, how to build a proper ssam), understanding the stories behind the food, and sharing the table with women from around the world.

The 2025 BBQ event was held at World Cup Park in Mapo-gu, Seoul. Participants didn’t just “try Korean food”—they met local people, exchanged stories, and shared inspiration with women travelers from many countries. The BBQ Festival took place on October 25 this year and is planned as an annual gathering.

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🔖Meet the Host: Chef Nayoung

Our host, Chef Nayoung, is an active chef in Korea with deep knowledge of Korean cuisine. Having lived in the U.S., Italy, and China, she understands multicultural settings and teaches with warmth. She has organized numerous cooking classes and cultural food events for foreigners, focusing on the history and meaning behind each dish.

For the festival, she even brought homemade pickled onions, ggakdugi (radish kimchi), and house sauces. Guests said it felt like discovering “the real taste of Korea” in a friendly, approachable way.

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NomadHer Kimbap Workshop — A True Local Experience

Our “Make Kimbap with Mom” meetup wasn’t about perfect rolls or Instagram aesthetics. It was about hands memory—the taste and tenderness passed down through generations. We captured it in one line:

There are 40 years of love in a Korean mom’s lunchbox.

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🔖Learn from a real Korean mom

Amy, one of our NomadHer members, invited her mother—a veteran Korean snack shop owner—to share her 40 years of kimbap expertise. Her English is limited, but her hands say everything. With Amy translating each step and tip, everyone could follow along easily.

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🔖Master 4 kimbap styles and take them home

We made four styles:

• Classic 1980s-style kimbap
• Tuna kimbap, a national favorite
• Vegetarian kimbap, for gentle, clean flavors
• Kimchi kimbap, the most “Korean” of them all

Guests customized fillings to taste, then packed their creations in vintage lunchboxes wrapped with bojagi (traditional cloth) to take home—a delicious souvenir to share with friends.

1980s School-Uniform Photo Moment

Amy’s mom recreated the 1980s Korean school uniform she wore as a teen, and participants could try the look too. After the workshop, we took photos together in a small vintage photo zone—a playful way to remember the day.

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🔖Who is this for?

The workshop is perfect if you:

• love food experiences with real local stories
• value women’s communities and intergenerational wisdom
• want to understand Korean culture through cooking
• enjoy meaningful souvenirs and photos that carry a story

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🔖Meet the Host: Amy

Born in Seoul, Amy spent seven years abroad in the U.S. and Australia. She knows the loneliness of being new in a country, the stress of cultural adjustment, and the relief of finding a community. Back in Seoul, she began teaching Korean language and culture—not to drill grammar, but to help people feel connected.

“The best moments are when my students say, ‘Seoul finally feels like home.’”

Today, Amy designs spaces where foreigners and locals genuinely connect—from language exchanges to rooftop BBQs and spontaneous city adventures. In short, she’s a host who helps visitors feel like they belong.