Team updates

NomadHer is pleased to announce that it was 1 of 12 international startups chosen for the innovation program of development of AlUla – a region nestled in the northwestern part of Saudi Arabia rich in extraordinary natural and cultural heritage. The county is hom e to the most renowned and recognized site, Hegra, the first Saudi Arabian site to be listed as a UNESCO World Heritage site in 2008. 

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The program is led by the Royal Commission for AlUla and AFALULA, in partnership with STATION F and Groupe Galeries Lafayette. Over the next three months in Paris, we’ll dedicate our efforts to identify and address concrete challenges linked to developing AlUla as a tourism destination. 

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In early December, all startups will present their solution and await results for the program to choose its winners with the potential to travel to AlUla and receive €80,000 to turn their programs into reality. 

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Our mission at NomadHer has always been the same: she can travel anywhere, and through this program we hope to open AlUla to the world’s women travelers and show that she can feel Hafawah – a Saudi cultural value that translates to warm hospitality, a gracious reception and a deep, genuine care for guests. 

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Our goal is to connect solo female travelers interested in exploring Saudi Arabia with local women in AlUla to create and host tours to branch the NomadHer community towards the Middle East. 

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We hope to share AlUla’s cultural landscape, a journey through 200,000 years of history. 

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AlUla – Forever Revitalizing  

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Lush valleys, sandstone mountains alongside ancient cultural sites dating back several millennia to the Lihyanite and Nabataean kingdoms. The region also features more than 110 well-preserved tombs and AlUla’s historic Old Town, a labyrinth of more than 900 mudbrick houses built as early as the 12th century. 

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AlUla welcomed at least 286,000 visitors in 2024, with at least 1.2 million visiting since 2018 according to the Royal Commission for AlUla. In the Royal Commission’s 2025 visitor survey, 73% of visitors were Saudi residents and 27% international, with Europeans making up a little over half of international visitors. The average age of visitors is 39.5, while couples and families make up 65% of groups. 

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AlUla aims to welcome 1 million visitors per year by 2030. 

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Key audiences outside of regional visitors include reaching visitors from France, the U.S., Germany and India. AlUla’s marketing plan identifies Holistic Wellbeing Seekers as key visitors to reach and Modern Nomads, independent and digital-first solo travelers as well. NomadHer’s solo female travel community fits the Modern Nomads segment the RCU wants to reach. 

By 2030, the program hopes to see that at least 71% of travelers set AlUla as their final destination. So, travelers that want to explore a niche region before crowds flock to it and people who are looking to relax for their own wellbeing will want to see all the AlUla can offer. 

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Saudi Arabia has 774,123 women-owned businesses which make up around 44% of all enterprises in 2025, according to the National Observatory for Women. 

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AFALULA has placed innovation at the core of its mission to co-create the tourism of tomorrow and we at NomadHer want to support the development of AlUla as a tourism destination through the same way we’ve done other places around the world. 

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On our app, NomadHers connect and engage, sharing tips, diaries and city guides. We also host women-led experiences and travel camps worldwide. 

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In Busan, we’ve created some of our most popular camps that range from learning how to surf, attending a jjimjilbang (traditional Korean spa), or even a workation, where attendees are able to network and talk to other female founders, digital nomads and entrepreneurs. With our experience, we know we can create something similar in AlUla to put it at the top of travelers must visit list. 

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Women now account for 71% of all solo trips worldwide and female solo travel has grown by more than 60% over the past three years, according to Safeture and Riskline’s 2026 analysis. The solo travel market today stands at $428 billion, and could increase up to $1.07 trillion by 2030. 

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We know that at least 70% of solo female travelers face unique risks due to their gender identity, with 68% naming personal safety as their top concern, according to the Solo Female Travelers Club 2026 survey. 

With over 600k+ registered and verified members from 190+ countries and over 1,000 travel camp participants and top users from places like South Korea, the U.S., France, India and Germany, we know that with the right opportunity and proper guidance, she can travel to AlUla.  

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Our community and capacity to create women-led tours ties directly to AlUla’s goal of growing international visitors. 

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We hope to vet local women hosts, offer small-group tours and provide pre-trip guidance on local customs and dress. 

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Now in Saudi Arabia, foreign women do not have to wear the headscarf or the abaya, a traditional loose-fitting, full-length outer robe, but modest dress is expected, but women are asked to cover their hair at mosques. Women also do not need to travel with a male companion and they are able to book hotel rooms with their own IDs 

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Tourist eVisas are available on the official portal, which can cost around SAR 480 ($128 USD) and are valid for one year. 

Expected Impact 

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We hope to increase cultural impact, ensure confidence and human connection for visitors and to increase visitor volume – with the 190+ countries inside NomadHer’s reach all pointed in one direction. 

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Among the strategic initiatives, we believe our global reach can help generate global demand for AlUla through differentiated visitor experiences. 

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NomadHer is community-driven and with the opportunity to create a women-led option alongside AlUla’s luxurious destination portrait, we want to create experiences by women, for women. By learning about the stories of local women from rawees (storytellers) and learning what life in Saudi Arabia is for them, our program at NomadHer will provide a deep understanding of culture, life and the beauty of AlUla through her eyes.  

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Through NomadHer’s experiences, efforts and continued support from our community, we will show that She Can Travel Anywhere. 

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Aloha 🌸

I'm Hyojeong, CEO and founder r of NomadHer, and I'm writing this from Paris, where the entire NomadHer journey first began. I came back to Paris, the very place where I literally started with $100 and I'm still waking up every single day with joy, excitement, and anticipation for a new adventure. I actually love Espresso a lot.

This year, in 2026, we received an award from the Cartier Women's Initiative, which celebrates 30 amazing female founders from around the world who are shining a light on global impact. It was a long journey, writing over 30 pages of business plans and going through more than 10 rounds of interviews with our community members and investors.When I heard the news that we were one of the 30 chosen fellows, I thought, "Who else, if not us?"

To be completely frank, my confidence was at an all-time low last year. Extreme burnout, self-imposed pressure, and the feeling that "I'm not enough, I'm not perfect" were holding me back.But when I returned from a trip to Mexico in January this year, where I had gained so much inspiration right after my university years I felt like I could finally breathe again.

Drinking horchata, eating tacos al pastor in Mexico City, and simply hanging out at Parque España watching people exercise and walk their dogs gave me so much pure joy. That’s the true power of travel. ¿Sí, verdad?  

Since starting NomadHer, the responsibilities have brought immense pressure, and to be honest, things became far "too serious" than I ever expected. All I originally wanted was to eat unlimited tteokbokki, spend casual time with my sister Meungdi, and travel wherever I wished to go.

I realized, "I need to just enjoy this journey and process again."So, here is my message to anyone starting a new journey somewhere in the world:Let's just enjoy this imperfect process and the journey that we are building step by step. We just need to listen to our inner voice and never forget that somewhere in the world, people are watching us build everything from scratch, piece by piece.

A NomadHer member named Zoe, who has been with us since 2021, messaged me this morning (literally) in our app's group chat, saying, "I've been watching your journey since the very beginning at Station F 5 years ago, and you are still creating and improving little by little."

To whoever is reading this, and whoever is at the stage of making another big change in life: I just want to remind you that we all have the power to feel joy and embrace the process as it is. No one can beat those who find true joy not to win over someone else or to compete, but to overcome ourselves and the past versions of who we were.

She Can Travel Anywhere, as always.

As the founder of NomadHer, I wear a lot of different hats and lead various projects. Here is a program I’d love for you to join!

We are hosting "She Can Found Anywhere" in partnership with Busan the city in South Korea where I was born and raised. We're selecting 15 ambitious female visionaries from around the world, and I will be personally leading the program. Creating a project like this has always been a dream of mine!

If you have any questions, feel free to drop me a message on the NomadHer App or leave a comment below.

The program runs from October 6th to 9th, so be sure to apply as soon as possible!

NomadHer: She Can Travel Anywhere" (Paris Edition) is happening on Saturday, September 26th, at Station F in Paris, France! We would love to hear your feedback, your stories, and what being part of this community has meant to you—especially during this special occasion, as it marks NomadHer's 8th anniversary. Come join us and let’s share a lot of laughs. We will share all the updates as the priority on the NomadHer App.

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NomadHer, the global community app empowering women through solo travel, and Japan Airlines (JAL), a premier global carrier, announced an official partnership to champion safe, inclusive global travel and female empowerment. The collaboration brought together members of the NomadHer community for an exclusive, high-energy match day experience supporting Liverpool FC Women.

The initiative, developed in alignment with Japan Airlines’ role as Official Airline Partner of Liverpool Football Club, invited NomadHer community members to participate in a curated travel and sports experience centered around connection, confidence, and cultural exchange.

To bring this to life, two NomadHer content creators were selected through an open community call to document their solo journeys to London aboard Japan Airlines. Six additional community members joined them via an exclusive giveaway, uniting in Liverpool for an unforgettable experience.

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The Journey Begins: Safety and Omotenashi in the Skies

For solo female travelers, the journey itself is just as important as the destination. The two featured NomadHer creators began their adventure long before takeoff at the JAL Sakura Lounge. Designed as a serene sanctuary, the lounge offered these solo travelers a secure, sophisticated space to reset and refresh — providing a welcoming environment to relax, safely recharge, and catch up on work before their flight.

This seamless transition from the ground to the air is where Japan Airlines’ philosophy of Omotenashi — also known as authentic Japanese hospitality — truly shines, extending that same sense of a safe harbor from the lounge straight into the cabin.

Flying solo across continents and multiple time zones can be physically and mentally daunting, making the attentiveness of the crew crucial during a long-haul journey. JAL’s exceptionally observant crew is trained to anticipate needs before they are even voiced — whether it’s offering a timely refreshment or ensuring a quiet cabin environment — providing solo female travelers with a profound sense of security and peace of mind through hours of travel. Combined with award-winning cabin comfort, spacious seating designed for true privacy, and thoughtfully curated inflight dining, the creators documented how JAL transforms an exhausting long-haul flight into a rejuvenating, stress-free experience. Instead of feeling drained by the distance, they arrived in the UK feeling refreshed, empowered, and ready to connect.

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Match Day at Anfield

On 16 May 2026, the group of eight women gathered at Anfield Stadium for a behind-the-scenes stadium tour, a visit to the Liverpool FC Museum, and to watch the Liverpool FC Women's match live. For several in the group, it was their very first time experiencing the electric atmosphere of a football stadium. Yet, despite coming from different corners of the globe, the roaring energy of the crowds and the shared excitement of the game sparked an almost instant connection among them.

"As a Muslim woman, this was a fantastic first NomadHer event where I could join a safely co-ordinated football match," shared Rabia Begum. Her experience beautifully captures how thoughtful planning can make all the difference. For many women from diverse cultural backgrounds, stepping into a massive stadium for the first time can feel a bit overwhelming. By bringing this group together in a supportive, female-led space, NomadHer and Japan Airlines helped everyone feel completely at ease, turning a bustling match day into an inclusive celebration where everyone felt they belonged.

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A Shared Vision for Global Communities

The partnership highlights a shared commitment between NomadHer and Japan Airlines to foster inclusive global communities. JAL’s world-class service and seamless travel network perfectly complement NomadHer’s mission to provide a safe global network for women exploring the world. By bringing these independent female travelers together, both brands successfully showcased how modern travel can break down cultural barriers and create opportunities for women to connect. 

"We are incredibly proud to partner with a world-class brand like Japan Airlines for this project," said Hyojeong Kim, CEO and Founder of NomadHer. "Sport, much like travel, is a powerful universal language that breaks down barriers and builds deep confidence in women. Seeing our community members connect, travel from different corners of the world thanks to Japan Airlines' support and stand together to cheer on the incredible athletes of Liverpool FC Women embodies exactly what NomadHer stands for: empowering women to explore their boundaries and lift each other up."

"At Japan Airlines, one of our core missions is connecting people, cultures, and communities," said Akane Wakamura, Director & Head of Global Marketing Communications, Asia at Japan Airlines. "Partnering with NomadHer and Liverpool FC is a natural extension of that commitment. We believe that both travel and sport possess the unique power to break down barriers and inspire confidence, opening up new possibilities along the way. Through this initiative, we are dedicated to empowering female travelers — providing them not just with a safe and comfortable journey, but also inspiring them to explore the world fearlessly and chart their own course."

Japan Airlines’ collaboration with NomadHer underscores a shared belief that the most profound journeys are those that connect us across cultures. By bringing these solo travelers together at Anfield, the partnership beautifully mirrored the very essence of independent travel: stepping into unfamiliar spaces with confidence, embracing new communities, and finding common ground. Whether navigating a new city alone or cheering from the stands, both sport and travel serve as powerful catalysts for personal growth and multicultural connection.

Ultimately, the match day served as a vibrant celebration of confidence and community, bringing NomadHer’s core mission to life on a grand scale. It highlighted a powerful truth: that every woman deserves the support, safety, and freedom to fearlessly pursue her passions — whether she is travelling independently across a new destination, or competing at the highest level in sport.

NomadHer’s She Can Travel Seoul 2026 Festival wrapped up successfully this past March.This festival wasn’t just a gathering for people who love travel. It was a place to hear the stories of women who have grown through travel, to experience moments together, and to create new connections with one another.

Around 350 women from around the world joined us. Alongside global women leaders, we were honored to welcome brands, travelers, and creators who share NomadHer’s core value of women empowerment.

What is the NomadHer ‘She Can Travel Seoul’ Festival?

The NomadHer She Can Travel Seoul 2026 Festival is a space where women from across the world come together to talk about how they move across borders and build their lives, and how these journeys shape self-belief, connection, and the direction of their careers and lives.

What made the 2026 Seoul festival especially memorable was that it wasn’t just a “sit and listen” event. It included a variety of programs designed for participants to talk, interact, and truly connect with one another.The festival was organized around three themes: Inspire Stage, Explore Space, and Build Lab. Each theme was designed to help participants experience “women and travel” in a more three-dimensional way.

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Highlights and Key Programs

✔Women leaders across tourism, startups, tech, creative, and social impact‍

At Inspire Stage, we explored how travel can be far more than rest or leisure. For many women, it becomes a turning point that reshapes mindset, career choices, and even the direction of their lives.

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These sessions went beyond simple success stories. Speakers openly shared their barriers, fears, moments when they wanted to give up, and the reasons they were able to move forward again. This created deep empathy and connection across the room.

In particular, the following themes resonated strongly with participants:

• Women Without Borders
• Being a Female Founder Is Hard But You’re Not Alone
• Travel Made Me Stronger

These topics led to concrete, personal conversations about how travel can truly change a woman’s life.

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📢Speakers

• Sarah Deverall (Director, British Council Korea / UK Embassy)
• Wakamura Akane (Global Marketing Director, Japan Airlines)
• Gulleora Gureu (YouTuber & influencer sharing stories of accessible travel)
• Suhyeon Kim (CEO, Soo and Carrots)
• Yumi Choi (CEO, MuBeans)
• Jeongeun Kim (CEO, Jemjem Therapeutics)
• Junghyun Cho (CEO, Hoppers)

📢Speakers

• Joanne Fan (Solo travel creator)
• Yeokyung Son (Leader, Waikiki Hula Club)
• Gaëlle Andriamahatahitry (Travel content creator)
• KhayJ (Content creator)

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A Space Where Women Connected Beyond Language and Nationality

Explore Space was designed as a move-and-experience zone. It was activity-centered, allowing women to naturally connect and socialize beyond language and nationality.

‍Build Lab was where inspiration turned into action. It was created to help participants connect what they heard on stage to real-life ideas and next steps.

This was also a hands-on space where people could see, hear, and experience things directly. Programs included hula dance performances, taekwondo performances, and a self-defense class, where participants could engage with their bodies, not just their minds.

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Brands That Made the Festival Shine

At the She Can Travel Seoul 2026 Festival, around 20 brand booths joined across beauty, wellness, travel, and lifestyle categories.

The booths were curated around categories that matter most to women travelers such as:

• safety
• wellbeing and condition
• ease of mobility
• lifestyle that fits you

Participants could touch, test, and experience the products and services up close. Each booth was designed not as a simple display, but as an interactive space where people could experience products firsthand.

✔F&B Booths

• Bytofu
• Wholesome
• MuBeans
• Not to do Natto
• The Sool Company
• pesto pesto (pepe pesto)

✔Beauty / Lifestyle Booths

• Color H
• Blue Lovina
• pium
• Ufulu Swim
• Pearty

✔Safety / Connection Booths

• The Guide, All The Time (Jikida)
• NordVPN

✔Services for Foreign Residents in Korea

• Medicaddy
• Lexis Korea
• KOWORK

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The People Who Made It Possible: Sponsors and Volunteers

This festival could not have ended successfully thanks only to the speakers and participants on stage. It was made possible because partners, sponsors, and volunteers who deeply resonated with NomadHer’s mission of women empowerment came together to support the event.

Volunteers helped with everything behind the scenes, from check-in and guiding attendee flow to assisting with program operations and supporting booths, so the entire festival could run smoothly. Because the festival brought together women from different languages and backgrounds, each individual role mattered even more and helped create an environment where everyone could feel safe and comfortable.

Women now make up about 54.4% of the solo-travel market

Solo travel keeps growing worldwide. Recent market research estimates that in 2023 about 16% of global travelers went solo—nearly 3x higher than in 2011. By 2024, the solo travel market reached roughly $48.2B, and forecasts suggest it could climb to around $107B by 2030.
What’s especially notable: women now account for approximately 54.4% of the solo travel segment. Analysts point to several drivers—greater economic independence, shifting values around life and travel, the rise of online communities, and an increase in women-only travel programs. In short, more women are traveling on their own—and they’re looking for safe, meaningful ways to connect.

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The women’s travel market is booming—and global brands are taking notice

As demand rises, more companies are focusing on women travelers. One of them is NomadHer (France/Korea), a global women’s travel community app that helps women explore the world safely and freely. Beyond content, NomadHer builds confidence and connection through programs and festivals that center women empowerment and real-life community.

Around the world, other players are contributing to the ecosystem as well:

• The Solo Female Traveler Network (U.S.): intimate, women-only group trips designed for connection and cultural immersion
  
  
• JourneyWoman (Canada): over 30 years of trusted content and resources for independent women travelers
  
  
• Sisterhood Travels (U.S.): group trips tailored to women 45+
  
  
• Wander Womaniya (India): women-only tours across India and Asia
  
  

Together, these platforms signal a clear shift: women are shaping the future of solo travel—and they expect safer spaces, richer connections, and stronger support.

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NomadHer hosts festivals worldwide for women travelers

Against this backdrop, NomadHer hosts annual global festivals designed by and for women travelers. From Paris and Bali to Busan and Seoul, NomadHer festivals bring together women travelers, founders, and leaders to share stories, build skills, and imagine what empowered travel can look like.

In September, NomadHer gathered at Station F in Paris for ‘She Can Travel Paris 2025’. More than 500 women from 180+ countries joined founders, CEOs, and community leaders for a day of exchange and inspiration. Now in its 7th year, the festival focused on empowerment and global networking with sessions like:

• Travel as Resistance — re-framing travel as a force for self-agency and social change
  
  
• Women Beyond the Border — cross-border stories of courage, career, and community

“The inspiring speakers and diverse workshops were incredible.”
“Meeting women who share the same love for travel was truly meaningful.”
“The positive energy and global networking gave me the strength to try solo traveling again.”
— Participant reviews from She Can Travel Paris 2025 —

Paris International Women’s Day Festival at Station F, Paris

On Saturday, September 27, NomadHer hosted the She Can Travel Paris 2025 at Station F, the world’s largest startup campus in Paris.

More than 500 women travelers, startup founders, and female leaders from over 180 countries gathered together. It was not just about “travel” but about empowerment and global networking, where women shared stories and experiences that transcended borders.

Keynotes and Talk Shows

The festival opened with an inspiring keynote by Hyojeong Kim, founder of NomadHer, who shared how women travelers’ voices can change the world.

Talk Show Panel 1: Travel as Resistance

The first panel explored travel not just as an “escape” or “holiday,” but as an act of reclaiming agency and self-expression. Speakers emphasized the power of women traveling freely, raising their voices, and reshaping perspectives.

• Valentine (@osezplusloin): Shared her solo travel coaching experience, guiding women on budget, planning, and mindset.
  
  
• Emma Garnier (@thefrenchwanderess): A former clinical psychologist helping women overcome fear and build resilience through solo travel.
  
  
• Danna-Fé Astier (Co-founder of Her Third Place, @herthirdplace): Introduced her philosophy of fostering “authentic connections without performance” through her community.
  
  
• Anne-Sophie Roux (@ansroux): An ocean activist leading global campaigns against deep-sea mining and practicing women’s leadership in public arenas.

Talk Show Panel 2: Women Beyond the Border

The second panel highlighted stories of women crossing borders, languages, and cultures — a session that resonated deeply with those navigating international careers and entrepreneurship.

• Louise Aubery (@louiseaubery): Shared how she built influence around body positivity, women’s rights, and personal branding.
  
  
• Caroline Loyer (@carolinelyr): Spoke about interpreting global issues and communication strategies from her experience with BBC and France 24.
  
  
• Laura De Dilectis (@laura.dedilectis): Introduced tech-driven, nonprofit initiatives supporting women’s safe journeys home.
  
  
• Cynthia Asije (@adirelounge): Showcased Adirelounge’s work creating sustainable fabrics from agro-waste and using digital passports to trace social and environmental impact.
  
  

Workshops

In the afternoon, participants joined three interactive tracks — Safe Solo Travel, Storytelling, and Remote Careers — choosing sessions that matched their interests.

• Osez Voyager en Solo: Offered actionable roadmaps on planning, budgeting, and mindset for solo journeys.
  
  
• Solo, Not Lonely by Her Third Place: Danna-Fé Astier shared how to design offline communities and build meaningful relationships as solo travelers.
  
  
• We Move by Hind Yahiaoui (@hindyahiaoui): An expressive body movement session exploring connection, liberation, and self-expression.
  
  
• Overcoming Fear Through Journaling & Healing Writing Practice
  
  
• DIY Travel Keychain Making
  
  

These workshops allowed participants to not just listen but actively engage, creating practical takeaways for their journeys.

Bachata Class, Music Concert and Networking Dinner

The day continued with vibrant activities that blended culture, creativity, and connection.

• Bachata Class: Led by Cécile (@vuelta_sol), this class went beyond dance techniques, helping participants embrace joy, expression, and confidence. With or without prior dance experience, everyone was able to enjoyed moving freely to the rhythm.
  
  
• Music Concert: As evening fell, the stage came alive with Lexy Weaver (@lexy_weaver), a singer and vocal coach with a powerful voice, and Clandestina (@clandestina_official), a multilingual rapper and activist, who energized the audience with their performances.
  
  

Networking Dinner: To close the day, speakers, travelers, and participants gathered for a curated dinner. Conversations that began in panels flowed naturally at the table, creating opportunities for deeper connections and shared inspiration.

Celebrating Women's Voices Through French Music: 

Every June, cities around the globe celebrate the inclusive and vibrant energy of Fête de la Musique, a global music festival born in France. Between June 15th and June 23rd, the Cultural Service of the French Embassy in Korea and the Institute Français invited local venues and organizers to showcase the richness and diversity of French music. On June 14th, 2025, NomadHer enthusiastically joined this global movement, transforming the rooftop of Seoul’s vibrant RYSE Hotel into a haven of music, creativity, and meaningful connections under the theme, "Women's Voices Through French Music."

At NomadHer, our mission is to empower solo female travelers by providing safe, inclusive, and inspiring experiences. This day became an essential gathering point for women worldwide to connect, share stories, and amplify their voices through music, art, and cultural exchange.

Service culturel de l’Ambassade de France en République de Corée : Amplifying Women's Voices through music

We are deeply grateful for the Cultural Service of the French Embassy in Korea, whose generous support was pivotal in making this event possible. Their involvement provided crucial financial assistance and added significant cultural credibility, attracting passionate artists and supportive partners who share our vision. This collaboration beautifully highlighted the importance of women’s voices in the arts, fostering cultural understanding and a deeper global solidarity.

This operation is supported by the Ministry for Europe and Foreign Affairs and the French Institute as part of the strategy for the international export of cultural and creative industries.
Cultural Service of the French Embassy in South Korea, French Institute, French Ministry for Europe and Foreign Affairs, Lillet, Chateau Sainte Marguerite.

‍RYSE Hotel: A Safe and Vibrant Space for Female Travelers

Our second-year collaboration with RYSE Hotel was truly special. Located in Seoul's lively Hongdae district, RYSE Hotel is renowned for its welcoming and supportive environment, especially for solo female travelers.

Their rooftop bar, SIDE NOTE, with a capacity of up to 180 guests, provided the perfect setting for an evening of empowerment, creative expression, and meaningful connection across cultures. This unforgettable night with NomadHer wouldn’t have been possible without the incredible support of RYSE Hotel.

If you're visiting Seoul, be sure to stop by their rooftop and explore their unique rooms, it’s the perfect place to elevate your travel experience in Korea.

‍Rooftop Yoga with Positive Me & DJ Goldline: Summer Meets Women

The event began with a vibrant rooftop yoga session led by Macie from Flow Yoga, as the golden summer light bathed the Hongdae skyline.

DJ Goldline curated an ambient set infused with hip-hop rhythms and French-inspired sounds, creating a dreamy soundscape that guided every breath and movement. The scene felt both grounding and uplifting, a rare moment of energetic and calm in the heart of the city.

Each participant received personalized yoga wear from our partner, Positive Me, a sustainable activewear brand that truly embodies our shared values of conscious, mindful living.

As the sun began to cool and cast a golden glow over the city, participants settled into the breezy summer air, feeling more at ease in their movements. Guided by Macie’s gentle presence, the rooftop yoga session became a moment of calm and clarity amid the city’s energy.

Laughter, stillness, and the soft hum of music wove through the summer air, setting a soulful tone for the rest of the evening.

 It was the kind of summer evening you wish would never end, where time slows down, and every detail lingers just a little longer.

‍DJ Coral The Animal: Empowering Rhythms and Connections

As the evening progressed, Coral The Animal took the stage, captivating attendees with her unique blend of bass, beats, and groove. Known for her role in Seoul’s acclaimed R&B event Kiss & Ride, Coral seamlessly wove classic French melodies with soulful rhythms, creating an atmosphere that was both electric and intimate.

As her set pulsed through the rooftop, meaningful conversations began to bloom, some attendees were longtime residents of Korea, others were solo female travelers just passing through the city, and many simply met by chance that night.

Yet in that shared space, they found each other, exchanging stories, ideas, and laughter. The power of connection, sisterhood, and unexpected networking filled the air, embodying the very essence of NomadHer.

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Sehee: Sunset of Seoul City and Deep Conversations

As the sun dipped below the rooftops of Seoul, Sehee lit up the evening with a bold, colorful set that got everyone moving. Her energy pulled people in, not just to the music, but to each other.

Conversations started easily, stories were shared, and the rooftop felt alive with connection.

At NomadHer, we’re solo travelers, we're used to exploring new places, meeting new people, and doing things on our own. But deep down, many of us are still hoping to find someone who just gets it. Someone we can talk to about more than travel tips.

That’s what this night became. Our different backgrounds, histories, dreams, even just sharing the present moment, all of it came together.

 None of it mattered in terms of where we came from or how we got there. What mattered was that, somehow, we found each other.

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Grace Kim: The Heartfelt Harmony of France and Korea

Grace Kim, returning to NomadHer after her unforgettable performances at our Busan event and previous DJ night in Seoul in 2024, delivered a breathtaking finale that left a lasting impression.

Her unique blend of global beats, original compositions, and soulful energy turned the rooftop into a space of pure magic.

As the stars rose above Seoul and the music soared, NomadHers danced together, moving in sync, lost in the rhythm, and wrapped in the moment. Laughter echoed through the air, hands reached for the sky, and for those few hours, nothing else mattered. Everyone was fully present, soaked in music, starlight, and the kind of freedom that only shared joy can bring.

Grace’s presence always brings light, joy, and an inspiring spark to NomadHer and opens hearts. Her set beautifully embodied everything Women’s DJ Night: Fête de la Musique stands for: the celebration of women’s voices, the creation of safe, joyful spaces, and the powerful cultural exchange between Korea and France.

 It was a night that reminded us, we’re never truly alone when we move together through music.

When the final song faded, no one wanted it to end. It was hard to say goodbye to a night that had become so much more than an event, a night where friendships formed, stories were shared, and women found a space where they felt seen, supported, and free.

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Partner Highlights: Empowering Brands Making a Difference

This event was a gathering of intention, care, and shared values. Each of our brand partners played a meaningful role in creating an experience that our community will remember for a long time. These collaborations went far beyond partnership, they reflected a shared vision for what it means to empower women, support mindful travel, and celebrate beauty in all its forms.

L’Oréal Group

We were honored to collaborate with L’Oréal Group, whose elegant Giorgio Armani Privé perfume mini sets added a touch of timeless scent to the evening. These gifts were a celebration of presence, confidence, and self love.

Watching women receive these perfumes was a beautiful reminder that small details can leave a deep emotional impact. L’Oréal’s support elevated the experience, aligning perfectly with our vision to remind every woman at NomadHer that she is worthy of elegance and care. Their belief in our mission added both prestige and heart to the event.

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OHMIA

OHMIA’s nourishing skincare offerings brought a thoughtful, grounding energy to the night. In the rush of modern life, especially for solo travelers constantly adapting to new places, OMIA products offered a moment to pause, to care, and to breathe.

 They offered NomadHer a quiet invitation to take care of themselves. This kind of subtle empowerment, rooted in wellness and restoration, is exactly the kind of partnership we treasure. Their presence helped us create an atmosphere where beauty and healing could coexist.

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ReSaltZ

ReSaltZ provided calming bath salts that reminded us how essential it is to rest, even in the most exciting of adventures.

For many of our participants, frequent travelers, creatives, women balancing life between cultures, the idea of taking a restorative bath is often overlooked. ReSaltZ helped bring that intention back into focus. Their gift was a gentle nudge toward balance, and a reflection of what it means to care for one’s body and soul while navigating a busy, beautiful life.

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Melixir

Melixir’s vegan sunscreen stood as a symbol of our shared values, sustainability, health, and responsibility. In a space filled with movement and energy, Melixir offered protection in the most thoughtful form.

Their dedication to clean, vegan beauty made a strong impression on our community of women who care deeply about the way they travel and the footprint they leave behind. More than a sunscreen, it was a daily reminder that beauty can be ethical, empowering, and globally conscious. We were so proud to have Melixir on board as a brand that leads by example.

Positive Me

Positive Me brought something truly special to the rooftop. By gifted yoga wear designed with sustainability and function in mind, they made NomadHer participants feel strong, confident, and comfortable in their bodies.

Their full team showed up with open hearts and generosity, helping each participant feel personally supported. The additional activewear gift vouchers were an extension of Positive Me’s philosophy: that movement is an act of self-love, and fashion can be a force for good.

Their presence helped transform our yoga session into a celebration of intentional, joyful living.

NomadHer

As always, we made sure every woman felt welcomed and cared for, through special edition tote bags symbolizing safe travel “She Can Travel Anywhere", community, and shared strength, refreshing drinks, and exclusive perks at RYSE Hotel.

These were part of a larger story we’re building together,  one where women from every walk of life can gather, feel seen, and feel proud of who they are and how they move through the world. We hold space and we’re endlessly thankful for the NomadHer partners who help us do it with love.

Raffle: Celebrating and Surprises

The NomadHer raffle added an exciting moment of surprise and delight, generously supported by our amazing brand partners, OHMIA, Melixir, ReSaltZ, and Positive Me.

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Each partner shared their inspiring stories and provided exclusive gifts that deeply resonated with our attendees.

Additionally, three lucky winners received the opportunity to join future NomadHer camps, further enriching our shared mission of empowering women through solo travel and meaningful community connections.

We can’t wait to meet you all again!

Heartfelt Thanks to Our NomadHer Team

We extend our heartfelt gratitude to the incredible volunteers and the passionate NomadHer team who brought this memorable evening to life. Your dedication, warmth, and energy shaped a space where safety, connection, and celebration could truly thrive.

Would you like to be part of the dream team behind our next unforgettable event? Stay tuned for our upcoming volunteer application announcement! Selected volunteers receive complimentary access to the event, all participant benefits, and a heartfelt thank-you certificate signed by NomadHer’s CEO and founder, Hyo.

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Why NomadHer?

We create empowering experiences for solo female travelers, building genuine communities where each woman’s voice is heard, respected, and celebrated. Events like this embody our dedication to supporting solo female travelers by fostering safe, inspiring spaces where women can confidently express themselves, explore cultures, and build lifelong connections.

There’s something powerful about a woman choosing to express herself through color, texture, and imagination. It’s not just about art. It’s about telling a story in a way only she can.

As part of NomadHer x RYSE Hotel  Women DJs Night: Fête de la Musique 2025 (Women’s Voice Through French Music), we opened up something special: the NomadHer Illustration Challenge 2025, a global open call for women to share their creative voice through illustration.

And you showed up.

From emerging creatives to first-time illustrators, women from around the world, many without any formal background in art, bravely shared their work. Each piece felt like a personal love letter to identity, freedom, and the journey of becoming a woman on her own terms.

Why Does This Matters?

At NomadHer, we’ve always believed that creativity has no rules. You don’t need to be a professional artist to have something meaningful to say. You just need a space where your voice is welcomed.

That’s what this challenge is about:
💛 Self-expression over perfection
💛 Courage over credentials
💛 Storytelling as empowerment

We created this challenge not just to celebrate art, but to celebrate you,  your journey, your imagination, and the freedom to create without limits.

How to Vote ?🗳

You can vote for your favorite 3 illustrations, the ones that move you, speak to you, or simply make you feel something real.

🌟 The Top 10 artists will be featured in our gallery showcase at the Seoul rooftop festival.
🏆 The 1st place winner will also have the chance to co-create official NomadHer goods, with shared sales revenue (details to be discussed after selection!).

🧡 Voting is open now and closes on May 26 2025 (Monday 12pm KST)
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👉Vote here for the finalists of the 2025 NomadHer Illustration Competition

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Meet the Finalists 👇

We received so many heartfelt, powerful illustrations from women across the globe. Each one telling a deeply personal story of identity, creativity, and empowerment. Below, you'll find our Top 15 finalists, presented in the order their submissions were received. Each piece is a reflection of a woman’s journey, her voice, her vision, and her courage to share it.

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‍1. Sidal Özdurmus (Germany)

🌱 What Inspired Her to Join:
I want to contribute to this community with a skill I possess in this case, drawing and I would love to connect to other people through this.

🖼 The Story Behind Her Artwork:
It is a self-portrait (hence the head covering). It shows my first travel without parents. How great it turned out and that there is nothing to be scared of when traveling alone! I visited London and learned so much about how a different country could possibly function. As a female, I was scared at first to travel. Now that it turned out great, I want to encourage others with this illustration. 💕

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2. Ellie Wilson (United Kingdom)

🌱 What Inspired Her to Join:
I feel truly inspired by the concept around the app in supporting women on travel journeys. I feel enthusiastic about the travel theme as it’s a dream I have for the future. Travel is a special opportunity where individuals get to explore and experience freedom and adventure. This is something I would love to experience.

‍🖼 The Story Behind Her Artwork:
I have always been pulled to go to Spain due to the culture and the atmosphere. I wanted to capture small details from this country as I visited there when I was younger. I chose small memories I had experienced such as seeing the cacti and farmers' chickens. This illustration is very personal to me as I wanted to visually showcase my memories and experience of this place. I also wanted to represent women in my illustration as I feel it’s a big part of the theme by supporting a community of female solo travellers.

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3. Lauren Chan (United States)

 🌱 What Inspired Her to Join:
I've solo traveled before, but only to places that speak my native language (English). I haven't had the courage to travel alone to a non-English speaking country (yet!). I did this in part to help motivate myself and any other solo female travelers who are in the same situation. There's a lot of the world to see and experience and it would be a shame to miss out just because of something like language or being alone.
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🖼 The Story Behind Her Artwork:
"Passport to Anywhere" depicts the possibilities of travel. A hand holds a passport alongside a suitcase. What comes out of the open passport is a window into the potential to go to and experience other places in the world. Doesn't matter the destination or the method of travel. I wanted to create a sense of whimsy and dreaming in the piece.

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4. Olga Aleksandrova (Uzbekistan)

🌱 What Inspired Her to Join:
I'm a professional brand and editorial illustrator, as well as an avid traveler. Project Nomad is one I personally love, the idea, the brand's DNA, and especially Hyo's story. She's not only a business owner but also a woman who has truly made her mark in a patriarchal world. It's incredibly inspiring.

‍🖼 The Story Behind Her Artwork:
Power in Her Path is a reflection of my own journey as a woman, an illustrator, and a nomad who has wandered through 27 countries. I’ve built a life on the move, chasing stories, landscapes, and freedom. This piece celebrates that spirit the belief that women can go anywhere, do anything, and feel at home wherever they choose to be.

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5. Marianna Jachowska (Poznań, Poland)

🌱 What Inspired Her to Join:
I love to draw and express myself in art forms. I drew already some girl-focused themes in the past while making a zine about menstruation or making art for a women's rights center in Poland while volunteering. Connecting that with my love of traveling and the feeling of accomplishment by overcoming my fears that come with it seems like an amazing idea. Except that I really love the NomadHer app and wanted to be a part of it in a more proactive way.
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🖼 The Story Behind Her Artwork:
This illustration is my way of showing other girls, especially, young adults that travelling can be scary. It may seem like you lose your ground, but as long as you have a deep feeling of love and curiosity about the world around you, you will be okay. You can see some iconic places in the illustration from around the world like Jesus from Rio in Brazil, the Eiffel Tower, Golden Gate Bridge, but I also wanted to put there a tree since I really love the idea of not forgetting about our real home — the forest — and a view from the old town square in my home city of Poznań as a way of paying respect to its beauty and its role in my life.

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6. Léa Desmars (Paris, France)

🌱 What Inspired Her to Join:
It's an opportunity to participate in a cause that is close to my heart, for a community that I admire an opportunity to be even more part of the community, to represent it through art, one of my passions!

‍🖼 The Story Behind Her Artwork:
My illustration is inspired by a photograph of architect and designer Charlotte Perriand, a pioneering woman in her field. She represents for me a model of freedom and confidence. As a female trailblazer in the male-dominated world of architecture and design, Charlotte Perriand embodies the very essence of this contest's theme. She traveled around the world, particularly to Japan where she drew much of her inspiration, leaving an indelible mark on international design while breaking down barriers imposed on women of her era. The pose she strikes in this photograph invites freedom, freedom of body, freedom of dance! And you, what is your traveler’s pose?

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7. Geraldine Gonzalez Millan (Colombia)

🌱 What Inspired Her to Join:
I’m a solo traveler myself and traveling has changed me and my life in so many ways. I am also very creative and artistic and like to try new things often. One day, while looking for my next travel adventure, I landed on the competition post. I usually do watercolors or pencil drawings for fun. I had never done digital art before but felt so inspired to do something that brings together two of my passions: traveling and art. And I decided to give it a try. I found the post before my trip to Spain to do El Camino de Santiago. So I would walk a lot of kilometers in the mornings and learn how to do digital art in the evenings. It was very scary to think I would not be able to do it or finish it. But traveling has taught me to trust myself and do all those things that feel so scary. Life as a woman can be very scary in this world, but it can also be amazing and fun when we have a safe space and good people around us and this contest means that for me. A safe space to try new things in a community full of supportive women who share dreams and passions.

‍🖼 The Story Behind Her Artwork:
Traveling and venturing beyond what’s familiar to us is an act of love to ourselves and to the world. Traveling helps us become new women while growing, learning and experiencing new worlds within our own world.

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8. Kseniia Gilfanova (United States)

🌱 What Inspired Her to Join:
I'm participating in the illustration competition because NomadHer has been a meaningful part of my journey for the past three years. I’ve already taken part in a previous competition, and it felt incredibly rewarding to contribute creatively to a community that has truly empowered me.
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🖼 The Story Behind Her Artwork:
My artwork is a tribute to the courage and connection women have discovered through solo travel and the NomadHer sisterhood. The main message: travel isn’t just a destination  it’s a mindset. One we build together.

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9. Avora J (Ukraine, currently in England)

🌱 What Inspired Her to Join:
I decided to take part in the NomadHer competition because the platform’s values resonate deeply with my own story. Three years ago, I left Ukraine with just a backpack and a tablet. In those moments, I didn’t have the luxury of feeling weak — the road and my art became my anchors and made me stronger. For me, illustration is a way to remind others that even in the most uncertain times, you are still the author of your own story. I believe that my experience as a forced nomad can become a visual message of support for others: “Yes, your journey may begin due to unforeseen circumstances, but it can continue as a choice — to travel on your own terms, without fear.”

 🖼 The Story Behind Her Artwork:
When I was a little girl, I dreamed of travelling. Back then, I had no idea that my biggest journey would come from having to leave my own country. I am Ukrainian. The war forced me to pack a suitcase and leave — not because I wanted to travel, but because I had to survive. Yet with every new place, I started to see not just loss but opportunity. The opportunity to discover the world and to rediscover myself.

For me, this illustration is not just about travelling — it’s about a way of life. It’s about finding beauty in chaos and capturing it. In my artwork, I included not only travel icons but also a dove of peace — a reminder that the world is not just borders but endless horizons.

I used the phrases “Just do it even if it scares you,” “Home is where the heart is,” “Call me if you get lost” — they’re not just words; they’re my inner compass, the messages I leave for myself and for others. I want every woman to know: whether her journey is forced or planned, she can go anywhere. And no matter how many roads lie behind her, she will always be on her own path.

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10. Afifah Naddif Thalaatha (West Java, Indonesia)

🌱 What Inspired Her to Join:
What first caught my attention about this competition was definitely the theme: “Travel, Solo Travel, Women, Women Empowerment, or Music — She Can Travel Anywhere.” I felt like the theme totally spoke to me. Instantly, I knew exactly what kind of illustration I wanted to create. That’s why I got super excited to join this competition!
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🖼 The Story Behind Her Artwork:
This piece was inspired by how I see myself and my experiences while traveling or exploring new places. I get so excited that it’s like the entire roadmap and all the fun of the journey are floating right above my head! One of the things I enjoy the most is exploring new places using all kinds of transportation and especially observing or chatting with the local people. Not only do I get new experiences, but I also learn so much about local culture, which makes it even more exciting. You can actually see that excitement in the illustration I created — just look at how wide my smile is.

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11. Lina Mayorga Suarez (United States)

‍🌱 What Inspired Her to Join:
I’m participating because I believe that illustration is a powerful way to show how women move through the world — emotionally, physically, and spiritually. This competition gave me a chance to connect art with the freedom I dream of, as an artist, traveler, and storyteller. I wanted to be part of a community that celebrates women’s journeys — literally and metaphorically.

🖼 The Story Behind Her Artwork:
This piece is about motion, identity, and possibility. The swirling hair represents the flow of dreams, cultures, memories — all tangled into the spirit of a woman who travels. The airplane floats above her, almost like a thought or a wish, reminding us that every journey begins inside first. I wanted to express that travel isn’t just about places — it’s about becoming. The multiple women symbolize the versions of ourselves we meet across the map. This piece honors the magic of movement and the stories we carry with us as we go.

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12. Ornella Gianforte (Italy/Argentina)

🌱 What Inspired Her to Join:
As a graphic designer and illustrator, I saw this as the perfect chance to contribute to something I truly believe in. I've followed the community for a while, and it’s one of the few spaces where I feel seen and represented. Creating this illustration was my way of giving back — of celebrating the freedom, strength, and diversity of women everywhere.

‍🖼 The Story Behind Her Artwork:
This illustration celebrates the freedom and joy of solo female travel. Five unique women from different walks of life are shown exploring the world with confidence, curiosity, and a sense of adventure. The sign “She Can Travel Anywhere” is a reminder that every woman — no matter who she is or where she comes from — deserves to feel welcome everywhere. It’s about independence, inclusion, and the idea that we’re never really alone when we lift each other up.

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13. Elena Khoroshilova (Russia)

🌱 What Inspired Her to Join:
I really like the theme of your community — I’m inspired by the topics of tourism and women’s empowerment. I’m an illustrator and would like to share my art with people and make the world a little bit prettier and kinder with my illustrations — and draw what I like to draw.

‍🖼 The Story Behind Her Artwork:
I think every girl has to have lots of opportunities and feel safe anywhere — and be strong if she wants to. The character in my illustration is just such a girl. She is brave and strong and curious — and she can do almost anything, even walk on clouds.

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14. Anna Son (Uzbekistan)

‍🌱 What Inspired Her to Join:
I always draw “for the drawer,” so it’s a chance to show NomadHer mates my simple work.

‍🖼 The Story Behind Her Artwork:
“Listen to your heart, and the music of your life will begin to play.” I chose this phrase because, as women, we often ignore our inner voice, focusing instead on the noise around us — expectations, opinions, or pressure from others. But when we start truly listening to ourselves, to our hearts, we discover that we are capable of anything — even going anywhere, living freely, and creating the life we want.

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15. Justine Braguy (France)

🌱 What Inspired Her to Join:
I really like the NomadHer initiative, and I always like a good illustration challenge ☺️
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🖼 The Story Behind Her Artwork:
My illustration represents the serenity that solo traveling brings. With it, I wanted to represent the time taken to admire the beauty of the journey, the people and the places — as well as the calmness and introspection that it brings. All my solo trips brought a new level of personal growth and self-love — almost like an elevating step in my life journey, represented by the flying carpet.

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💛 We’d love your help in spreading the word!
Please share the voting link on your Instagram, TikTok, or anywhere you feel called to, let’s lift up these incredible women together.

The Top 15 finalists were carefully selected based on the artwork’s overall quality, how well it reflects NomadHer’s color guide, and how clearly it expresses the theme of travel, womanhood, and self-expression.

We’re aware that not all of us come from professional backgrounds or formal artistic training and that’s exactly what makes this community so special. We deeply admire every one of you for your effort, your honesty, and your willingness to create from the heart. Thank you for being brave enough to share your story!

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🌍 Day 3: She Can Dream Anywhere

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The third day of the NomadHer Festival, “She Can DREAM Anywhere,” brought with it a renewed sense of purpose and excitement as participants reflected on the transformative experiences of the past two days. By the afternoon, the focus shifted toward storytelling and meaningful connections, celebrating the power of women’s dreams and the incredible journeys that shape them.

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I. She Leads, She Inspires

The day opened with the She Leads, She Inspires talk show, an empowering session that featured two remarkable speakers who shared their unique perspectives on leadership, resilience, and personal growth.

Jihye Sharon So, the Corporate Affairs & Engagement Director and Sustainability Leader for L’Oréal Korea, shared her insights on navigating leadership as a multicultural woman in the corporate world.

She highlighted how challenges, when embraced, can serve as stepping stones for growth and how using one’s platform can create opportunities to uplift others. Her reflections on L’Oréal’s global vision to support and empower women resonated deeply with the audience, offering a perspective on leadership that prioritizes inclusion, purpose, and impact.

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Following her, Jasmine Park, a wellness coach and advocate for mental fitness, shared a deeply personal story of self-discovery and resilience.

As the daughter of a legendary Korean singer, she reflected on the pressures of public expectations and how they shaped her understanding of identity and purpose. From a career at Microsoft to becoming a wellness entrepreneur, Jasmine’s journey highlighted the strength found in vulnerability and the transformative power of embracing one’s authentic self.

The session was filled with inspiration as both speakers shared their journeys of overcoming obstacles, finding purpose, and redefining success on their own terms. Their stories encouraged the audience to reflect on their own paths, offering valuable lessons about courage, growth, and the power of self-belief.

The talk show set the tone for the rest of the day, creating an atmosphere of empowerment and reflection. It reminded participants that leadership takes many forms and that every woman has the ability to lead—whether in a corporate setting, as an entrepreneur, or simply by staying true to her own dreams. The energy in the room was electric, as the stories of these two women left a lasting impression on all who attended.

II. Her Story, Her Power

The afternoon continued with the much-anticipated Her Story, Her Power session, where seven extraordinary NomadHers took the stage to share their journeys.

These women—Beatrice Baccarini, Joyce Gim, Selina Zade, Najma Amidou, Antje Hansow, Grace Eunhae Heo, and Anna Luzader—were carefully selected from over 220 applicants. Representing diverse fields, countries, and perspectives, they brought stories that celebrated resilience, creativity, and the transformative power of travel.

Each speaker brought her unique narrative to life, illustrating how challenges can be transformed into stepping stones and how bold dreams, no matter how ambitious, can be achieved. From breaking barriers in male-dominated industries to finding purpose through solo travel, these women showcased the limitless possibilities that unfold when we dare to dream.

The audience was captivated by their vulnerability and strength. They listened intently as the speakers shared moments of triumph and hardship, drawing inspiration and finding connections in the stories on stage. “I felt like I was hearing pieces of my own journey,” one participant shared. “It was a powerful reminder that no matter where we’re from, we’re all connected by our dreams and the strength to pursue them.”

The session fostered a palpable sense of sisterhood and unity. Women cheered for one another’s victories, laughed together, and found solace in shared struggles. It wasn’t just about listening—it was about engaging, connecting, and finding inspiration in one another’s experiences.

The energy in the room was electric, as these seven speakers reminded everyone of the strength we hold individually and the power we create collectively.

III. Lucky Draw and Farewell

As the festival reached its final moments, the excitement of the lucky draw brought everyone together one last time.

This wasn’t just any draw—it was a celebration of engagement, participation, and the connections formed throughout the event. Every participant who visited the sponsorship booths, interacted with the festival activities, and contributed their energy to the community had placed their name cards in the lucky draw box.

The NomadHer team, along with dedicated volunteers, carefully picked each winner from the box, heightening the anticipation with every name called. The room was filled with laughter and cheers as prizes, ranging from travel essentials to inspiring giveaways, were handed out. The lucky draw wasn’t just about the prizes—it was a reflection of the festival’s collaborative spirit. Each winner represented the collective joy of participation, and every cheer reminded attendees of the unity and camaraderie that defined the event.

For many, the draw became a symbolic conclusion to their active engagement throughout the festival. It was a moment to celebrate not just individual wins but the shared experiences that had made the past three days so memorable.

As the lucky draw wrapped up, farewells began. Hugs, smiles, and promises to stay connected filled the space, with participants exchanging contact details and reliving their favorite moments from the festival.

The NomadHer Festival concluded not with an end, but with a new beginning. Attendees left with the knowledge that they were part of a global sisterhood, strengthened by their shared stories and experiences. The lucky draw was the perfect final touch—a celebration of the bonds formed and the inspiration to carry forward the spirit of NomadHer into their journeys ahead.

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IV. A Heartfelt Thank You to Our Sponsors

From the bottom of our hearts, thank you to the incredible sponsors who made the She Can Travel Busan Festival an unforgettable experience. Your trust, generosity, and shared belief in empowering women made every moment of this journey possible.

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🤝 Busan City and Busan Tourism Organization

We’re so grateful to Busan City and the Busan Tourism Organization for believing in our vision and giving us the opportunity to welcome female travelers to such a vibrant and inspiring city.

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Your support made every experience smooth and special, creating an environment where women felt safe, embraced, and celebrated.

‍🤝 Busan Creative Economy Innovation Center (부산창조경제혁신센터)‍

‍Your support for this festival meant the world to us. You showed how Busan is not just a place to visit but a city where women can thrive, work, and connect.

Thank you for encouraging creativity and showing women what’s possible in this incredible city.

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🤝L’Oréal Group

‍Thank you for always standing with women and championing both beauty and empowerment. Your thoughtful gift of Giorgio Armani lipsticks brought smiles and confidence to everyone involved, reminding us that beauty shines both inside and out. Your support truly made a difference.

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🤝 Ufulu Swim

‍As one of NomadHer’s long-time partners, Ufulu Swim has consistently encouraged women to embrace their individuality. Your inclusive designs give women of all sizes the freedom to feel bold and beautiful.

Thank you for celebrating empowerment in every wave and every moment.
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🤝Harlie K

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Harlie K, your vegan bags crafted by retired mothers are more than just accessories—they’re a story of reinvention, resilience, and community. You inspire us to see every stage of life as an opportunity to create, grow, and support one another.

Thank you for your powerful message and for adding so much heart to this festival.
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🤝 Hanseek
Thank you for sharing the warmth and richness of Korean food goods with us.

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Your contribution added a unique cultural touch to the festival, creating a sense of connection and belonging for everyone involved.
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🤝 Blue Lovina

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Your beautiful handmade creations added a personal and thoughtful element to the festival.

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We are reminded of the profound importance of nurturing creativity and supporting women-owned businesses. By uplifting each other, we build a community where care, empowerment, and collaboration shape everything we do. When we come together, we create a world where every woman's voice and vision can thrive.

Thank you for bringing joy and artistry to this event.

To our sponsors: You didn’t just support this festival—you became part of its story. You helped create a space where women felt empowered, inspired, and connected. This festival was about dreams, courage, and community, and it wouldn’t have been the same without you.

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V. To Our Wonderful Volunteers, With All Our Heart

To our incredible volunteers: This festival wasn’t just about the events, the activities, or the connections—it was about the love and dedication you poured into making She Can Travel Busan a reality. Over three beautiful days, you gave not only your time and effort but also your heart and soul, ensuring that every moment was special, safe, and seamless.

You were one of the heart of the festival, the quiet force behind every warm welcome, every smooth transition, and every detail that made participants feel at home. From greeting attendees with genuine smiles to ensuring everything ran effortlessly behind the scenes, your kindness and care created a space where women could dream, connect, and grow.

It wasn’t just the tasks you completed—it was the love with which you did them. Whether guiding participants and supporting booths you infused each moment with your joy and enthusiasm. Your presence wasn’t just helpful; it was inspiring.

You didn’t just help run this festival; you shaped its very essence. Your dedication reminded us all what it means to work with purpose and to give from the heart. Because of you, every participant left feeling supported, inspired, and empowered.

We are forever grateful for your kindness, your effort, and your belief in what this festival stands for. You made She Can Travel a place where dreams took flight, and for that, we thank you more than words can ever express.

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As we close the She Can Travel Busan Festival, we are filled with gratitude and inspiration. Over these three days, we witnessed the incredible strength, courage, and connection that women bring to the world. We believe that women can travel safely anywhere, and together, we’ve proven that a supportive community can make every journey not only possible but empowering.

This is just the beginning—we will continue building this global sisterhood, creating spaces where women feel safe, inspired, and unstoppable. We hope to meet you all again, somewhere in the world, as we continue to dream, explore, and uplift one another. Safe travels, always.

With all our love and gratitude,

She Can Travel Anywhere

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🌊 We believe that life is like surfing — it’s about choosing the right waves, embracing the ebb and flow, and riding with confidence, no matter how unpredictable the journey may be. Every wave presents an opportunity to grow, learn, and move forward, just as every challenge we face in life can be a chance to build resilience and strength.

🌊 Day 2: She Can Surf Anywhere ‍

On the second day of the festival, we came together to build a safe and inspiring sisterhood through transformative activities and empowering classes. These moments allowed us to reconnect with our inner peace, embrace self-love, and rediscover our confidence — equipping us to ride life’s waves with strength, purpose, and unwavering energy.

🐚 I. Her Earth : Morning Beach Plogging ‍

The early morning began with an uplifting beach plogging event at Songjeong Beach, as the rising sun painted a picturesque backdrop for a meaningful act of empowerment. A community of women came together, bound by a shared purpose to protect the beauty of Busan’s shoreline. This gathering was far more than an environmental initiative—it was a profound testament to the strength and unity of women joining forces to achieve a common vision.

Supported by the Busan Creative Economy Innovation Center, participants were equipped with specially curated plogging kits, including gloves and bags, to ensure a meaningful and effective cleanup. This collaboration underscored the importance of community-driven action and the pivotal role women play in leading efforts for a cleaner, more sustainable future.

As the group moved along the beach, picking up trash and micro plastics, their actions became a symbolic gesture of resilience and unity. Each piece of litter removed was a reminder that even the smallest actions can spark significant change.

Together, they weren’t just cleaning a beach—they were amplifying their voices in the global movement for sustainability and gender equality. Through this shared experience, the women built a safe and inspiring sisterhood, demonstrating the power of collective effort in shaping a better world for future travelers and communities alike.

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🪷 II. Resonance Flow | Gong Yoga & Sound Bath

Following the invigorating beach plogging session, participants gathered for a deeply transformative experience: Gong and Sound Bath Yoga session led by the inspiring Isabel Kwak.

As the resonant tones of large gongs filled the air, the space was transformed into a sanctuary of calm and empowerment. Each Nomadher was invited to release the weight of the outside world and reconnect with the strength and wisdom within. The soothing vibrations carried participants into a meditative state, opening the door to emotional balance and profound healing.

Guided by Isabel Kwak’s nurturing expertise, they rediscovered their inner rhythm, reclaimed their power, and embraced a deep sense of peace.

This was an experience of transformation, where every breath became a moment of self-discovery, and every sound a reminder of the resilience and confidence that lie within. It was about more than movement or meditation—it was about tapping into the core of self-love and clarity, empowering each woman to see her boundless potential.

As the session concluded, participants carried forward a renewed sense of strength and purpose. Inspired by the harmony they had found, they left with hearts full of courage and minds clear with determination. It was a celebration of the power within, a reminder that each woman has the strength to embrace life’s challenges and rise with confidence and grace.

‍III. 🥊 Radiant Confidence | Muay Thai

The Muay Thai session led by the dynamic Timea was a perfect mix of fun, empowerment, and sisterhood. As a location-independent entrepreneur, certified instructor, and Hungarian National Champion, Timea brought her passion and energy to the NomadHer Festival, turning the class into one of the unforgettable highlights of the day.

Timea’s journey into Muay Thai began as a solo traveler looking for self-defense skills, and it evolved into a life-changing passion. “Teaching Muay Thai to the NomadHer community felt like everything I’ve done in my life had led to this moment,” she shared. “Seeing these amazing women throw their first jab-cross, cheering each other on, gave me goosebumps.”

The class itself was electrifying, full of energy, and so much fun. Participants eagerly threw punches, practiced kicks, and laughed as they learned defensive techniques. The lively atmosphere was contagious, with the group cheering for one another and celebrating even the smallest victories. For many, it was their first time trying Muay Thai, but Timea’s approachable style and enthusiasm made the experience accessible and exciting for everyone.

“It was amazing to see the group let loose and have fun while learning something new and empowering,” Timea said. “Each punch and kick wasn’t just about self-defense—it was a reminder of the strength and confidence these women carry within themselves.”

What made the session truly special was the sense of achievement it brought. Participants walked away with practical self-defense skills that made them feel more prepared and confident for their solo journeys. But beyond the techniques, they gained a deeper understanding of their inner strength and resilience. The camaraderie in the room was palpable, creating a safe and supportive environment where everyone felt uplifted and inspired.

“The energy was incredible,” Timea added. “We laughed, we learned, and we grew together. It was a class filled with positivity and joy, and by the end, you could see how empowered everyone felt—not just physically, but mentally and emotionally too.”

Reflecting on the festival, Timea shared her gratitude for the community. “The NomadHer Festival exceeded all my expectations. I’ve been to many events, but rarely do I find such an open and inspiring group of women. From the Muay Thai class to surfing and K-pop dancing, every moment was about coming together to build a supportive sisterhood.”

By the end of the session, participants not only mastered new moves but also unlocked a renewed sense of confidence and self-belief. The experience reminded them that with the right tools—and a little fun along the way—they could conquer any challenge on their travels and in life.

Timea summed it up best: “Together, we can create safe spaces—physically, emotionally, and spiritually—wherever our journeys take us. I’m so grateful to have shared this moment with such an incredible group of women, and I know the connections we built will inspire us all to keep striving for more.”

The Muay Thai class wasn’t just about learning—it was about achieving something meaningful while having fun, connecting with others, and embracing the joy of shared experiences. It left every participant feeling stronger, braver, and ready to take on the world.

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IV. 💃 Kpop Dance | Led by GROUP H

After lunch, the NomadHer Festival welcomed participants into the vibrant world of K-Pop Dance, an exhilarating session that immersed everyone in the heartbeat of South Korea's global music culture. Led by GROUP H, a collective of expert K-Pop choreographers and dancers, the class was designed to ignite creativity, boost self-assurance, and connect participants to the empowering language of movement.

The session kicked off with an electrifying live performance, setting the tone for what was to come. As the upbeat rhythm of New Jeans' “How Sweet” pulsed through the speakers, energy surged in the room, sparking excitement and anticipation. Without missing a beat, participants dove into the choreography, learning a mix of fluid and sharp movements that characterize K-Pop’s signature style.

For the next 40 minutes, the space was filled with enthusiasm as attendees not only learned the choreography but also embraced the confidence that comes from stepping out of their comfort zones. The choreography wasn’t just about precision; it was about expression—allowing each individual to channel their personal flair into the moves.

GROUP H provided clear, supportive guidance throughout, ensuring that even those with no prior dance experience felt empowered to fully engage. As the steps fell into place, it became clear that K-Pop is much more than just a genre—it’s a mindset, a form of self-expression that encourages you to own the moment and shine on your own terms.

The atmosphere was electric. Each movement was a bold statement of empowerment—an invitation to break free from inhibition and express oneself unapologetically.

By the end of the session, NomadHers had not only learned a high-energy routine but had tapped into their own confidence and creativity, leaving the room with a newfound sense of self-assurance.

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🌊IV.Ride the Waves | Sunset Group Surfing

As the sun began its gentle descent, casting a warm glow over Songjeong Beach, the final class of the day invited the NomadHers to connect with the ocean and each other in a transformative group surfing session. Anticipation and excitement filled the air as participants gathered on the sand to begin their journey.

The session started with small group lessons led by Naeun Kim, one of Busan’s most celebrated female surfers, and her team of 10 dedicated instructors. On the beach, the women practiced the fundamentals of surfing—how to position themselves on the board, find balance, and stand with confidence.

The instructors shared expert tips and personalized guidance, ensuring that everyone, regardless of skill level, felt prepared and supported. The laughter and camaraderie during this practice session set the tone for the evening as participants encouraged one another and enjoyed the process of learning something new.

Once the basics were covered, it was time to head to the water. Boards in hand, the women walked toward the shimmering waves, their excitement palpable. For some, the ocean represented a challenge to overcome, while for others, it symbolized a chance to reconnect with nature and themselves.

As they paddled out, the first few attempts were met with splashes, falls, and plenty of laughter. But with each wave, confidence grew. The instructors stayed close, offering words of encouragement and hands-on support, while the women onshore cheered for every attempt. When someone finally caught their first wave, the cheers erupted, turning personal victories into a celebration for everyone.

“I fell so many times, but I never felt embarrassed,” one participant shared. “Every time I got back up, someone was there cheering me on. It was so inspiring to feel that kind of support.”

The group’s energy was contagious, and the ocean echoed with their laughter and joy. NomadHers who were initially hesitant found themselves standing on their boards, riding the waves with determination and exhilaration. Others, unbothered by falling, relished the freedom and fun of the moment. The instructors continued to guide, ensuring that every woman felt safe and empowered, no matter where she was in her journey.

As the session progressed, the beach became a hub of shared triumphs. A first successful ride, a graceful fall, a newfound courage—each moment was celebrated. The ocean seemed to mirror the women’s strength and resilience, its waves offering both challenge and opportunity.

Walking back to shore as the session came to a close, participants were beaming. Some shared hugs, others swapped stories of their first waves or funniest falls, but all carried a shared sense of accomplishment.

The Sunset Group Surfing Adventure was more than a class—it was a powerful reminder of what’s possible when women come together. It captured the essence of the NomadHer community: women uplifting one another, finding joy in shared experiences, and embracing challenges with courage and grace.

By the end of the day, the women walked away not just with surfing skills, but with a deeper connection to themselves and each other. They had faced their fears, fallen and risen, and found strength in their collective sisterhood.

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"Riding Waves, Building Sisterhood"

Day 2 of the NomadHer Festival was a powerful celebration of life’s journey, where the waves became a symbol of resilience, courage, and hope. Like surfing, life is about seeking the right waves, navigating challenges, and rising stronger after every fall. On the water, each triumph was met with cheers of encouragement, a reminder that sisterhood makes us unstoppable.

Every shared smile, conversation, and moment of connection reminded us of the incredible strength we hold when we stand together. This wasn’t just a day of adventure—it was a call to live boldly, to face life’s waves with courage, and to believe in the infinite possibilities within us all.

Yes, she can ride the waves. Together, we are capable of anything.

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